Write a plan for a new music-related mobile application Assignment

Write a plan for a new music-related mobile application - Assignment Example We have seen applications that help in pitch correction, instruments tuning and mobile recording. In addition, the music fans are able to enjoy music at a greater extent. Technology has also made music to be more affordable for the music fans. One of the major contributors of music evolution is the mobile technology (Katz, 2010). This technology has brought conveniences to hundreds of millions of people. There is a great correlation between music, mobile technology and social media. This is a major source of revolution. Every day new software and applications are developed to enhance the music quality. Technology has therefore turned the people not only to just mere listeners, but music makers (Childs, 2011). Therefore technology and music will always co-exist. This paper is meant to discuss the possibility of creating a plan for a new music-related application. The Alpha Music Studio is one of the applications that are meant to bring a revolution in the music world. This is an application that helps to organize music and music albums. The application will be installed on any device that uses an android, Microsoft windows, and Apple windows among others. The application will be able to split a piece of music into different components. It will also help the listener to listen to different components of music. Some of these components include the instrumentals, sol-fa notes as well as the vocals. In addition, the application will able to split the vocals into different voices. The application will have a speech-to-text component that is able to convert the audio sound into visual lyrics. With all these uses I believe that the application will have a number of users that will take the music industry to the next level (Van, 2009). The application will have a number of targets. I believe it can be used by a number of people. The first group that is being

The opportunities for Amazing Ideas to establish and launch its Assignment

The opportunities for Amazing Ideas to establish and launch its Transition Windows product in the Australian market - Assignment Example There are opportunities that exist for the company to pursue in the Australian market given its limited strengths. Recommendations These will be founded on facts fathered during the research process on whether the company should go ahead and launch its product-transition windows and make its entrance in the Australian market. Table of Contents Table of Contents 4 Introduction 5 2. Phase one report 5 B. Company mission Statement 5 C. Amazing ideas Strategies 6 D. Industry analysis 6 E. Target Market Profile 6 F. Product Profile 7 G. Country Readiness 7 H. SWOT Analysis 7 3. Phase two report 8 A. Place (Location) 8 B. Macro-level screening 9 C. Indicators of Market Accessibility 9 D. Micro-Level Criteria Screening 10 E. Phase II Conclusions and Recommendation 10 A. Competitive Analysis 11 C. Market entry 11 5. Entry mode 11 6. Market Segmentation 12 7. Promotion 13 8. Summary conclusion and Recommendations 13 Introduction The purpose of this document is to present a study of the opport unities for Amazing Ideas to establish and launch its Transition Windows product in the Australian market. This research process provided an opportunity to prepare a thorough analysis of Amazing Ideas and its product- Transition Windows, in order to present a detailed report on opportunities available in the Australian market. This document includes background information that is developed with the assistance of a SWOT analysis. Using this analysis, both market and sales potentials in Australia were studied resulting into the development of entry strategies and marketing plans with conclusions and recommendations for pursuing this wonderful opportunity in Australia (Stapleton,1997)2. 2. Phase one...This document includes background information that is developed with the assistance of a SWOT analysis. Using this analysis, both market and sales potentials in Australia were studied resulting into the development of entry strategies and marketing plans with conclusions and recommendatio ns for pursuing this wonderful opportunity in Australia (Stapleton,1997) . 2. Phase one report The objective of this phase is to conduct an in-depth situation analysis to establish a basis to assist in determining the company’s opportunities to compete in the market. Here is the scenario. A. Company Background Amazing Ideas a company that is to be headquartered in Australia, is eyeing to venture into the Australian market with its new product, Transition window. This company was established by students from the Swinburne University of Technology in the first year of marketing tutorial class. During this session the students came up with idea of transition windows with hopes of launching their invention which holds a considerable appeal to a potential Australian Market.

Brutus, Antonius, Cassius, and Caesar Essay Example for Free

Brutus, Antonius, Cassius, and Caesar Essay It is 101 BC, the Roman Empire is at its zenith, and a man named Julius Caesar has the power of it within his grasp. Unwanted till now, he soon realizes the influence he now holds over so many lives. Perhaps he is naà ¯ve. However, if choosing who out of Marcus Brutus, Marcus Antonius, Cassius, and Julius Caesar; I choose whom the people chose. Julius Caesar would have been an extraordinary leader of Rome. As a revered general for the empire, he conquered many with an iron fist of trepidity including the dreaded Pompey, whose statue later, in a twisted sense of irony, Caesar meets his untimely fate upon. Caesar was a person the people of Rome could look up to, relate to, and follow. He was born and raised in Rome, joined the army at a young age and showed an almost predilectory understanding of warfare. He rose through the ranks to become the greatest general that Rome had ever known. Caesar was a remarkable man, with many kingly qualities such as his luminosity, endurance, perceptiveness, love for the people, any many, many more. He very well might have been the greatest leader that Rome would even know if not for the inequitable ideas of one man, Cassius. It was only after his return from conquering the mighty Pompey that the glory of Rome became to apparent to Julius Caesar. He wanted the crown; he wanted it like a child wants candy. With his advanced knowledge of subliminal tactics, he devised a plan that would force the citizens to beg him to take the crown. His beloved servant and yes-man, Marcus Antonius, offered him the crown three times with thousands there to witness the event; and each time Caesar refused the crown. Not because he did not want it, for he craved the crown; but because it was part of his brilliant plan. Mark Antonius speaks with anger and passion as he recounts the event of Caesars murder at his funeral, asking the people if Caesars death was truly justifiable: You all did see that on the Lupercal I thrice presented him with a kingly crown, which he did thrice refuse. Was this ambition? III: II: 102-4. At the time the event-which Anotnius gave as evidence that Caesar was not an ambitious  man, which was Brutuss only given reason for partaking in the atrocious manslaughter-Caesar showed such restraint that he had some sort of seizure on stage and was carried away by Antonius and several other men. He showed great power over himself by refusing his craving; a quality that I believe would have made him an excellent leader. Perhaps Antonius did not know of Caesars plan, which is why he spoke so highly of him. Antonius later pleaded with the people of Rome to see the truth, what truth can lie within a dishonest man such as Caesar? A man whom lied in order to persuade the citizens of Rome to make him their king. However dishonest Caesars actions might have been, he showed brilliance and patience on the Lupercal, qualities which are required for a leader, which is quite possibly why the people of Rome chose him over any other men. What ultimately led Caesar to his demise can be construed as either a positive or negative trait when put before one in different contexts. What led him to his death were both his love for Rome, and more importantly his greed. He was a man for the people, believing that he was Gods gift to them; Caesar wanted more then anything to make Rome the greatest Empire the world would ever know, yet he would stop at nothing to accomplish this. His greed would have possibly led the people of Rome into chains, forcing them to work their entire lives in order to better the empire, which is why several members of the Senate felt the need to end his plan before it began. Just after he had killed Caesar, Brutus spoke to the people attempting to explain why he had done what he felt must be done: If then that friend demand why Brutus rose against Caesar, this is my answer: Not that I loved Caesar less, but that I loved Rome more. Had you rather Caesar were living, and die all slaves, than that Caesar were dead, to live all freemen? III: II: 21-5. Brutus was right in the fact that his predictions could have very well come true, but he was wrong in assuming Caesar would not have bettered the empire for the next generation. I believe that Brutus was thinking in the right now sense, instead of tomorrow. Yes, Caesar was ambitious, and yes he was greedy, both of which are necessary qualities for a leader. Many would say that Julius Caesar would have made a horrible leader; that he was naà ¯ve, paltry, inconsiderate, pretentious, and that he had a serious  inadequacy of experience when it came to political affairs. Most would not look further then the fact that he had little experience with politics, and only see his influence to the people as a threat; a very good quality for a man in an authorial position to have, influence. I am almost certain though, that if either Brutus or Cassius had actually sat down and discussed with Caesar what his plans for the future of Rome were, they would have had a serious change of heart and mind. Caesar was a good man who had many ideas as to what an eminent empire requires. His slaughter was untimely and a grievous event which sparked a war within Rome; an event that, ironically, the conspirators had worked so hard to prevent. Caesar would have been an excellent leader of Rome because he not only refrained from making impetuous and misguided deci sions about the other characters, but he displayed selfless loyalty to the citizens of Rome and to those he loved. It is striking and shocking to think what may have happened to the world as we know it if Julius Caesar had lived, lead, and loved.

Internal Validity in Longitudinal Homeless Research

Internal Validity in Longitudinal Homeless Research Establishing Internal Validity in Longitudinal Research with the Homeless Introduction When working with the homeless, it is necessary to identify potential factors that may contribute to the process of entering or exiting homelessness. These factors may take the form of demographic information, socio-economic status, and familial support, to name a few (Johnson et al., 1997; Chamberlain Johnson, 2013). Some of these variables may be described as negative reinforcements, in that they exacerbate a person’s likelihood of experiencing prolonged homelessness (Aubry, Klodawsky, Coulombe, 2012). These may include substance use, mental illness, arrest history, and absence of support network (Fazel et al., 2008). The temporal relationship between variables of this nature and homelessness is of particular interest to researchers. Determining whether substance use or mental illness precede and predict one’s chances of entering homelessness, or whether these variables have a greater chance of occurring following the manifestation of homelessness, will have implica tions for the development of interventions. While substance use and mental health disorders are shown to occur at increased rates among the homeless as compared to the general population (Fazel et al., 2008), teasing out their particular relationship with the onset, life course, or outcome of homelessness may be difficult to do. In their longitudinal investigation of 344 single adults recruited from municipal homeless shelters in the New York City area, McQuistion, Gorroochurn,Hsu, andCaton (2013) sought to measure the constructs of substance use and mental health, among others, to discover what relationship they had with whether or not someone experienced chronic homelessness, recurring homelessness, or successful rehousing over an eighteen-month period. The authors hypothesized that recurrent homelessness would be associated with characteristics that limit or impede a person’s ability to function, and additionally sought to determine if these characteristics may be independently predictive of recurrent homelessness, o r if they are associated with other outcomes (McQuistion et al. p. 2, 2013). Defining the variables The dependent variable in this report is described as the life course of experienced homelessness. The researchers limited their participants to exclusively include those who were experiencing homelessness for the first time, so as to observe differences in individual characteristics of those who go on to experience recurrent or chronic homelessness and those are rehoused. The authors recruited participants from the municipal shelter system, and relied on retrospective self-report to measure the continued progress of housing status. Interviews were conducted every six months, while brief check-in interviews were conducted monthly, in an effort to reduce recall bias. As the study proceeded, the authors divided participants into one of three categories: (1.) those experiencing recurrent homelessness – one or more further lapses of homelessness following rehousing, (2.) chronic homelessness – the absence of any housing following baseline interview, and (3.) stably housed à ¢â‚¬â€œ the acquisition and successful retaining of fixed permanent dwelling (McQuistion et al. p. 3, 2013). As a dependent variable, life course of homelessness in this study is sufficiently nuanced to include a wide range of possible experiential outcomes over a span of time, but the concept of â€Å"homelessness† itself is narrowed by the restraints of the study’s recruitment technique. While drawing their entire recruitment pool from the municipal shelter system of New York City ensured that participants were experiencing true homelessness (McQuistion et al. p. 2, 2013), this definition of homelessness still excludes those who may be sleeping in cars, residing in homeless encampments, occupying public spaces, or otherwise absent from the shelter system. There will be no way to say whether the results obtained in this study would be any different for people who may not utilize shelters upon entering homelessness. The independent variables in this study are described as â€Å"risk variables† (McQuistion et al., p. 3, 2013), demographic characteristics, and personal history information. The authors describe only a few of the instruments that were used in gathering this information. Upon initiating the baseline interviews, participants were screened for criteria of DSM-IV Axis I disorders (including substance abuse disorders). The Structured Clinical Interview for DSM-IV was used for this purpose, for the sake of brevity. The only Axis II diagnosis screened was antisocial personality disorder, because it is the only Axis II disorder in which behavioral history is the primary criteria (McQuistion et al. p. 2, 2013). While this may be convenient, excluding the diagnosis of other personality disorders further limits the generalizability of this data. History of living arrangement, education, income, employment history, criminal justice involvement, history of childhood placement, and current familial support were also obtained (McQuistion et al,. 2013). â€Å"Out-of-home placement† in childhood was defined as residing with a non-relative before the age of 18 (McQuistion et al., p. 3, 2013). Once again, the definition of this construct may be too narrow in scope, as it overlooks those who have had a similar â€Å"out-of-home placement† experiences, but have been placed with distant relatives through foster care. Familial disorganization during childhood was assessed by asking a series of questions related to parental substance abuse, parental criminality, family violence, and other similar items. According to the authors, â€Å"family disorganization† as a construct had a reliability ÃŽ ± coefficient of .71 (McQuistion et al. p. 3, 2013). Other reliability coefficients for the remaining instruments were not disclosed. Relationship between variables Following data collection after eighteen months, cases were divided into the aforementioned three categories of homeless life course (McQuistion et al. p. 3, 2013). The authors then used multinomial logistic regression analysis to investigate the relationship between each of the housing categories and the risk variables, while controlling for demographic characteristics (McQuistion et al. p. 6, 2013). Some noteworthy associations were discovered. On its own, substance abuse was associated with increased rates of recurrent homelessness when examined in a bivariate analysis (McQuistion et al. p. 8, 2013). Among the risk variables and dependent variables, no isolated variable was statistically significantly associated with housing status outcome following multinomial logistic regression analysis. However, the authors point out that upon combining three factors – (1.) substance abuse within 30 days prior to baseline interview, (2.) history of arrest, and (3.) a diagnosis of antisocial personality disorder – an outcome of recurrent homelessness could be exclusively predicted. These findings suggest that while no single variable may predict the life course of homelessness, a grouping of risk factors may increase the likelihood of one outcome over another. There are associations, particularly between substance use and the homeless life course, but they may not reach critical influence unless they occur in conjunction w ith other factors. These findings further illustrate the idea that the phenomenon of homelessness is complex, hard to explain, and involves the culmination of many forces (McQuistion et al., 2013). Discussion – internal validity The internal validity at issue in this study comes down to establishing the relationship between three statistically significant risk factors and an outcome of recurrent homelessness, specifically whether one causes the other. While the authors took steps to safeguard against the threat of confounding and selection bias by virtue of the potential independent variables they accounted and controlled for, there are still issues with establishing internal validity. Although the three variables that were collectively linked with recurrent homelessness were temporally established as preceding the outcome, there are alternative explanations for this. Arrest history and antisocial personality disorder have historically been closely related (Hodgins, Cà ´tà ©, 1993; McCabe et al., 2012). That these both occurred together is redundant, and suggests that one variable that could have covered both of these simultaneously had to be divided to produce the appearance of a significant association. Furthermore, the authors describe a substance use disorder within the past thirty days of the baseline interview as being the third predictive variable for recurrent homelessness. That reported substance abuse was present prior to the baseline interview – and subsequently the first of many recurrent homeless episodes – throws doubt on the temporal assumption of one variable causing the other. Participants could have forseen their entry into homelessness as their support networks fell apart, began using a substance to cope, entered homelessness, and continued using. In this case, entry into homelessness may have brought on substance use, rather than the alternative. That there exists this alternative explanation casts doubt on the internal validity of asserting cause-and-effect between this article’s dependent and independent variables. While this article does contribute to our understanding of the factors associated with recurrent homelessness – and may even suggest a temporal relationship – it is not flawless. Research attempting to identify the possible causes of a complex phenomenon like homelessness will undoubtedly encounter difficulties in doing so. Regardless, it is the collective contributions of these efforts that will continue to inform our knowledge base, and consequently our interventions, with this population. References Aubry, T., Klodawsky, F., Coulombe, D. (2012). Comparing the housing trajectories of different classes within a diverse homeless population. American Journal Of Community Psychology, 49(1-2), 142-155. Chamberlain, C., Johnson, G. (2013). Pathways into adult homelessness. Journal Of Sociology, 49(1), 60-77. Fazel, S., Khosla, V., Doll, H., Geddes, J. (2008). The prevalence of mental disorders among the homeless in Western countries: Systematic review and meta-regression analysis. PLoS Medicine 5(12), 0001–0012. Hodgins, S., Cà ´tà ©, G. (1993). Major mental disorder and antisocial personality disorder: A criminal combination. Bulletin Of The American Academy Of Psychiatry The Law, 21(2), 155-160. Johnson, T. P., Freels, S. A., Parsons, J. A., Vangeest, J. B. (1997). Substance Abuse and homelessness: Social selection or adaptation. Addiction, 92, 437–445. McCabe, P. J., Christopher, P. P., Druhn, N., Roy-Bujnowski, K. M., Grudzinskas, A. r., Fisher, W. H. (2012). Arrest types and co-occurring disorders in persons with schizophrenia or related psychoses. The Journal Of Behavioral Health Services Research, 39(3), 271-284. McQuistion, H. L., Gorroochurn, P., Hsu, E., Caton, C. M. (2013). Risk factors associated with recurrent homelessness after a first homeless episode. Community Mental Health Journal, doi:10.1007/s10597-013-9608-4 1

Obsessive Compulsive Disorder (OCD) Essay -- Essays on Anxiety Disorde

OCD: What's in Control? Obsessive Compulsive Disorder (OCD) is an anxiety disorder that is the fourth most common mental illness in the U.S. (8). OCD affects five million Americans, or one in five people (3). This is a serious mental disorder that causes people to think and act certain things repetitively in order to calm the anxiety produced by a certain fear. Unlike compulsive drinking or gambling, OCD compulsions do not give the person pleasure; rather, the rituals are performed to obtain relief from the discomfort caused by obsessions (2). OCD is more common than schizophrenia, bipolar disorder, or panic disorder, according to the National Institute of Mental Health (6). This disorder can be therapeutically treated, but not cured. The causes of OCD are not completely understood, and warrant further exploration of self-control and autonomy. There are many branches or types of OCD. Within all branches, ninety percent of people suffer from both obsessions and compulsions, rather than solely one or the other (1). One category of OCD sufferers tend to check and recheck items from 10-100 times - such as a locked door. The overwhelming impulse to recheck remains until the person experiences a reduction in tension despite the realization that the item is secure (1). OCD sufferers also tend to habitually wash due to fear of contamination. Another form of OCD is hoarding, which is excessive saving of typically worthless items such as shoes or computer disks due to an overwhelming fear that one day these items might be of use. People who suffer from the ordering branch of OCD, feels compelled to place items in a designated spot or order to alleviate worries of disorder and mayhem. Pure-O sufferers are those people who grapple wi... ...e.com/defineocd.htm 2) Obsessive Compulsive Foundation-What is OCD? http://www.ocfoundation.org/ocf1010a.htm 3) Most Frequently asked questions about OCD http://www.ocdhelp.org/faq.html 4) Obsessive Compulsive Foundation, related Disorders http://www.ocfoundation.org/ocf1020a.htm 5) Obsessive Compulsive Foundation-How is OCD treated? http://www.ocfoundation.org/ocf1030a.htm 6) OCD and Tic Disorders http://mentalhelp.net/poc/center_index.php?id=6 7) A Cognitive Therapeutic Differentiation Between Conceptualizing and Managing OCD http://www.ocdonline.com/definecbt.htm 8) Obsessive Compulsive Disorder: OCD http://www.ocdhelp.org/ocdfacts.html 9)Letizia et al. 2001. Abnormal Pattern of Cortical Activation Associated with Voluntary Movement in Obsessive Compulsive Disorder: an EEG Study. American journal of Psychiatry. 158: 140-142.

Essay --

Hydraulic fracturing, or â€Å"fracking† is a process in which natural gas and oil are extracted from shale rock layers deep within the earth by creating fractures below the earth’s surface. This is done by injecting a mixture of water, sand and chemicals at high pressure into wells. There are a number of environmental concerns related to hydraulic fracturing. One concern is the amount of water it takes to extract these resources – it could involve up to 5.9 billions gallons of water per day. In order for these fracking sites to get all that water 200 trucks are needed in order for this to happen. In drought prone areas of the country, this could create additional strain on the environment. The areas that are most prone to drought are areas like Texas, Florida, Georgia, Louisiana, Virginia, and Kentucky along with other states surrounding them. Droughts take place all over the United States but most severely in the south as shown in this map. The dark, dark red are the states that have the most number of drought evens occur per year. The chemicals that are involved in the process are al...

A Technology of Life

The rising rate of technological development brings significant contribution to today’s ongoing fast pace of life. It has significantly impacted people’s lives that their ways of doing things as well as their means of doing things have already changed to conform to technological trends.Its powerful effect on almost every person’s life is remarkably manifested in the people’s enthusiastic acceptance and immersion to change brought about by technology. Indeed, technology influences people’s mode of thinking, behaving, and doing things. It has also directly and indirectly shapes certain behavior patterns and values among people especially the young generation. It has even become a guide for social interaction and thus, has already become part of everybody’s every day life.The rapid technological change brings both desirable and undesirable changes in our culture. Technology development can only be viewed as a cultural progression if its desirabl e impact to the culture and society is capitalized.Further, technology is considered a cultural progression if changes brought about redound to the highest interest of an organization and to the society as a whole. It should not only create convenience but should facilitate optimum outcome and productivity of anything where technology is used or applied. Some of the considerable beneficial effect of technology is it works to decrease business cost in the industry sector while, technology, particularly communication bridges the distance between individuals. Also, it must be noted that technology now promoted and encouraged continuous invention and innovation.However, one should always be reminded of the fact that too much of anything is dangerous, thus too much dependence to technology might also demean natural creativity and intelligence of people and foster a technology-dependent society.Technology has undeniably successfully change people’s values, beliefs, and ways of beha ving which are aspects that reflect the culture of the new society.The unstoppable development in technology and its affordability has triggered a domino effect that has changed how people and society behaves. It has created a cultural change as people in today’s environment has no option to keep abreast with the modern world but to embrace technology and its resulting change, and learn to use and live with it.Technology provides people with the tool to deal and live with the demands of the changing environment especially the industrial world. It creates competitive advantage that in the corporate world â€Å"technology now is power† (Coon).It is a fact that this rapid technological change creates convenience among people even in industrial organizations.   According to Hannagan (1998), â€Å"the introduction of technology has speeded up global communication and made possible for information to be transmitted immediately†   (p. 602) facilitating immediate tr ansaction.These developments have served to facilitate global business developments as well as individual relationship. In fact one of the most concrete examples of the beneficial use of technology to communication is well articulated in the statements of Davis and Meyer (1999) that â€Å"the development of mobile technologies have made connection available to anyone, anytime, and any place† (p. 9). Technology serves to speed up business and personal transactions maximizing productivity and usability of time.The communication revolution has a profound effect on the lives of people. This effect makes the new communication technology essential to people lives. To concretize this is to relate my experience with that of my mother when communication technology was not yet developed. During their time, distance can really create so much challenge as immediate communication was not available.However, in my time now, owning mobile phone is not a luxury but already a necessity. It hel ps one to receive important information immediately, facilitate immediate deals and decision making, communicate and â€Å"stay close† with the family and significant people, and socialize with friends. Its added attributes like calculator, calendar, camera and others can also help the owner or user in various ways making life easier and less complicated. Indeed, technology has really provided practicality and convenience to its user and to the modern society.Reference ListCoon, D. Technology’s positive effect on culture, class, and gender. Retrieved March 14, 2007from http://www.leon.leon.k12.fl.us/lion/dept/science/coon/Vita/techclass.htmlDavis, S. & Meyer, C. (1999). Blur: The speed of change in the connected economy. USA:Perseus Publishing.Hannagan, T. (1998). Management: Concepts and practices (2nd ed). Great Britain: PearsonEducation Limited.