Analysis of Pepsi Company Limited Assignment Example | Topics and Well Written Essays - 1000 words

Examination of Pepsi Company Limited - Assignment Example The procedure utilized by the organization demonstrates that the administration is making activity designs that attempt to expand the piece of the pie and start to lead the pack contender position in the soda pops industry. The organization attempts to do this by expanding tasks in every single significant city of the world to equal the worldwide nearness of Coca-Cola Company. b) The yearly report additionally brings up the reality the organization utilizes the straight line on both devaluation and amortization, a factor which implies that the organization doesn't utilize decreasing equalization strategy (PepsiCo, 2010). At the point when the diverse devaluation strategies are analyzed, it tends to be seen that the straight-line strategy is the best for this sort of organization. This is on the grounds that the straight-line strategy distributes the convenience of the advantages for the most gainful existence of the benefit, implying that when the advantage is close to out of date, the deterioration assigned to the benefit is little contrasted with the prior existence of the benefit. On the other hand, the diminishing equalization strategy for deterioration allots devaluation as indicated by the estimation of the advantage, which winds up allotting deterioration in any event, when the benefit is close to out of date. The organization additionally utilizes the straight-line technique to amortize resources, credits and assign capital consumption. c) From the yearly reports discharged in the financial year finished December 2010, the standard estimation of Pepsi Company regular stock is 1 2/3 pence per share (PepsiCo, 2010). This standard worth reflected by the fiscal reports of the organization demonstrates that the worth has stayed steady since the organization declared a stock split in 1996, which implies that the offer information have been acclimated to mirror the stock split. The standard estimation of the offers has stayed steady since the period, and capital in abundance of the standard worth is decreased to mirror the expansion in standard worth occasioned by the estimation of extra offers gave.

Business Contract Agreement and Possible Negligence Assignment

Business Contract Agreement and Possible Negligence - Assignment Example An offer is a revelation of the articulations on which the offeror wishes to hold fast to (Deakin et al, 2003). Articulation of offers comes in particular structures and can be as a notice, email, direct and a letter, just in the event that it imparts the grounds on which the offeror plans to contract. Be that as it may, an offer ought to be separated from a challenge to treat. Greeting to treat is a â€Å"expression of readiness to negotiate†. This is a greeting for clients to introduce their offer. Notwithstanding, an offeror making a challenge to treat isn't committed when it is acknowledged by the offered person. For this situation, the notice by Techno items was a challenge to treat and not an offer. This suggests the organization welcomed clients to contract. This infers the organization will undoubtedly offer the PCs to anybody ready to pay for them. This is found in Partridge v Crittenden (1968), where the court discovered that the appealing party just planned to offer to sell the winged animals and was not an offer (Young, 2010). In any case, an ad can be a proposal in specific conditions. For this situation, the notice by Techno items to sell the PCs at ?1 to the initial ten clients on twelfth September 2013 was an offer. For this situation, the activities of Peter depicted acknowledgment of the offer. This case is like Carlill v Carbolic Smoke Ball Company (1893). For this situation, the organization offered a prize to any individual who contracted flu because of utilizing the smoke ball for multiple times. The court verified that any person who makes a proposal for the offer of things through a notice impliedly waves warning of acknowledgment whether the essential goal is to sell however many things as could be expected under the circumstances (Young, 2010). For this situation, Techno items boss target completing the ad was to expand its deals after it had seen that its benefits were on the decline.â

What if You Didnt Like CPW

What if You Didn’t Like CPW How was your CPW? It was definitely one of my favorites. I had lots of fun meeting a you future froshies in person. Today I wanted to address some concerns about CPW by sharing my own experiences. Recently, I got into Reddit (bad idea at this time of semester), especially r/MIT. One post that hit close to home was titled Did anyone here not enjoy CPW but still love MIT once they were actually a student? A prefrosh talked about how he felt he wouldnt fit into the MIT community because, during CPW,  all the events were about legos and foam swords and other kiddie kid stuff for little kids. He went to the informative events, but found himself one of the few prefrosh there. It was really hard connecting with other prefrosh, as it seemed that they were all on board with doing kiddie things for fun but he didnt share those interests. Even though I personally had lots of fun during my CPW, that same thought always floated around in the back of my head. I felt I wouldnt fit in unless my idea of a fun time was playing Super Smash Bros until 5 am while stuffing my face with mashed potatoes. Like the prefrosh in that thread, I too was one of the few prefrosh to go to the more official and mature events. I was worried that people didnt share my interests. But, as it turns out, CPW was more of an indicator of the kinds of things you COULD do with friends if you wanted to, not the things youd have to participate in if you want to have fun here. When I came to MIT in the fall, I met so many people that destroyed that kiddie stereotype. During CPW, everything was hectic and squeezed into four days. During orientation and rush week, I got to know people from so many backgrounds, all with different ideas for fun. I immediately got involved with my dorm, other student groups, and fraternity life. I met people who liked the things I liked doing, so I felt at home. But I also become friends with people who I wouldve never imagined being friends with. We try making CPW as best as we can, but nomatter what, itll always be such a small window to the vastness of the types of people that make up MIT. Besides, if you think that all we do are kiddie things, then you are mistaken, just like I was. We do pretty manly stuff. You know whats really manly? Steak. You know whats even manlier? Steak at 1 am. You know what goes great with steak at 1 am? Milk shakes. Cue Steak and Shake, which was held at Phi Kappa Sigma every CPW night. After a long hard day of having fun, prefrosh came and relaxed, enjoying steak and shake while playing pool and talking to brothers and other prefrosh about anything and everything. On Saturday night, I stayed up with three prefrosh until 5 am, at which point we decided that we might as well continue staying awake to watch the sunrise. It always had such a chill atmosphere, and everyone had a great time. But I wasnt at Phi Kappa Sigma enjoying the classic atmosphere the entire CPW. I also did nonsensical things with my friends, like watching them cover their faces with sugar by blowing into cups. There was also a great performance by the MIT improv comedy troupe Roadkill Buffet. Super manly and mature? Maybe not, but who cares? It was funny. Let loose and have fun. At MIT, no matter what your type is, theres always a group of people who share your interests. Maybe your type is playing with foam swords in a ball pit. Maybe your type is going to a classy business luncheon and networking with econ professors. Maybe your type is playing pool at 1 am with a refreshing milkshake in one hand and a juicy piece of steak in the other. Or maybe your type is doing all three. Whichever way, MIT is a great place where youll meet some of the coolest people youll know for the rest of your life. Plus, who wouldnt want to hang out with these AXO girls?

The Good Doctor

The Good Doctor is a full-length play that exposes the ridiculous, tender, outlandish, ludicrous, innocent, and weird frailties of human beings. Each scene tells its own story, but the behavior of the characters and the resolutions of their stories are not typical or predictable. In this play, Neil Simon dramatizes short stories written by Russian author and playwright Anton Chekhov. Simon even gives Chekhov a role without specifically naming him; it is commonly accepted that the character of The Writer in the play is a quirky version of Chekov himself. Format The Good Doctor is not a play with a unified plot and sub-plot. Instead, it is a series of scenes that, when experienced one after another, give you a strong sense of Chekhov’s take on the human condition embellished by Simon’s wit and pithy dialogue. The Writer is the one unifying element in the scenes, introducing them, commenting on them, and occasionally playing a role in them. Other than that, each scene can (and often does) stand alone as its own story with its own characters. Cast Size When this play done in its entirety—11  scenes—appeared on Broadway, five actors played all 28 roles. Nine roles are female and 19 are male roles, but in a few scenes, a female could play a character designated in the script as male. The scene breakdown below will give you a sense of all the roles in all the scenes. Many productions eliminate a scene or two because the action in one scene is unrelated to the action in another. Ensemble There are no ensemble moments in this play—no â€Å"crowd† scenes. Each scene is character-driven by the small number of characters (2 – 5) in each. Set The set needs for this play are simple, even though the action occurs in a variety of locales: seats in a theatre, a bedroom, a hearing room, a study, a dentist’s office, a park bench, a public garden, a pier, an audition space, and a bank office. Furniture can easily be added, struck, or rearranged; some big pieces—like a desk—can be used in several different scenes. Costumes While the character names and some of the language seem to insist that the action occurs in 19th century Russia, the themes and conflicts in these scenes are timeless and could work in a variety of locales and eras. Music This play is billed as â€Å"A Comedy with Music,† but except for the scene called â€Å"Too Late for Happiness† in which lyrics that the characters sing are printed in the text of the script, music is not imperative to the performance. In one script—copyright 1974—the publishers offer a â€Å"tape recording of the special music for this play.† Directors can check to see whether such a tape or CD or electronic file of music is still offered, but the scenes can stand on their own without the specific music. Content Issues The scene called â€Å"The Seduction† scenes deal with the possibility of infidelity in marriage, although the infidelity is unrealized. In â€Å"The Arrangement,† a father purchases the services of a woman for his son’s first sexual experience, but that too goes unrealized. There is no profanity in this script. The Scenes and Roles Act I â€Å"The Writer† The play’s narrator, the Chekhov character, welcomes the interruption of an audience for his stories in a two-page monologue. 1 male â€Å"The Sneeze† A man in a theatre audience lets loose a monstrous sneeze that sprays the neck and head of the man seated in front of him—a man who just happens to be his superior at work. It’s not the sneeze, but the man’s reparations that cause his eventual demise. 3 males,  2 females â€Å"The Governess† An officious employer unfairly subtracts and subtracts money from her meek governess’s wages. 2 females â€Å"Surgery† An eager inexperienced medical student wrestles with a man to yank his painful tooth out. 2 males â€Å"Too Late for Happiness† An older man and woman engage in small talk on a park bench, but their song reveals their inner thoughts and wishes. 1 male,  1 female â€Å"The Seduction† A bachelor shares his foolproof method of seducing other men’s wives with no direct contact until she is on her way into his arms. 2 males,  1 female Act II â€Å"The Drowned Man† A man finds himself agreeing to pay a sailor for the entertainment of watching the sailor jump in the water to drown himself. 3 males â€Å"The Audition† A young inexperienced actress annoys and then enchants the Voice in the darkness of the theatre when she auditions. 1 male,  1 female â€Å"A Defenseless Creature† A woman dumps her considerable woes on a bank manager with such vehemence and histrionics that he gives her money just to get rid of her. (To view a video of this scene, click here.) 2 males,  1 female â€Å"The Arrangement† A father negotiates a price with a woman to give his son his first sexual experience as a 19th birthday gift. Then he has second thoughts. 2 males,  1 female â€Å"The Writer† The play’s narrator thanks the audience for visiting and listening to his stories. 1 male â€Å"A Quiet War† (This scene was added following the first printing and production of the play.) Two retired military officers hold their weekly park bench meeting to continue discussing their disagreements. This week’s topic of conflict is the perfect lunch. 2 males YouTube offers  videos of a stage production of scenes from the play.

An Analysis of Dreams Deferred by Langston Hughes

Importance of Achieving Dreams It is true that people often dream widely and unrealistically. But some people dream about basic human rights such as dignity, freedom, liberty, equal rights, and access to education. Socio-economic and political conditions sometimes put people in dire situations where they do not have access to such fundamental human needs. For such people, achieving their dreams is especially important, as the shattering of their dreams may lead to the shattering of their lives altogether. One can think of numerous such people, but one glaring example is the case of undocumented students in the United States who dream about equal rights and access to higher education. These students struggle with a lot of problems in their lives and some of those problems are beyond their control. It is important therefore that the government and the public build mechanisms that would allow the dreams of these students come into realization. It is important to keep in mind that the decision for undocumented children to be in the United States was not their own. They were forced out of their home countries or grew up in America because their parents had immigrated to the United States. Mario Escobar, for instance, lost his father, grandmother, and cousins in Salvadoran civil war. As an undergraduate at University of California, Los Angeles (UCLA), he would go to classes hungry and wore used clothes that he bought from Goodwill because he was poor and not eligible forShow MoreRelatedEssay about Analysis of Dream Deferred by Langston Hughes615 Words   |  3 PagesAnalysis of Dream Deferred by Langston Hughes Dreams are the driving force of America today. Every person has some sort of dreams and or goals. Although in life everyone has dreams and goals, there are obviously more struggles for some ethnic groups than for others. The poem, Dream Deferred, by Langston Hughes, is one mans expression of his dreams during a difficult time period. As a black man in a time period where African-Americans were considered an inferior group of peopleRead MoreAnalysis of Dream Deferred by Langston Hughes Essay617 Words   |  3 PagesDream Deferred A dream is a goal in life, not just dreams experienced during sleep. Most people use their dreams as a way of setting future goals for themselves. Dreams can help to assist people in getting further in life because it becomes a personal accomplishment. Langston Hughess poem Dream Deferred is speaks about what happens to dreams when they are put on hold. The poem leaves it up to the reader to decide what dream is being questioned. In the opening of the poem the speaker usesRead MoreHarlem: a Dream Deferred1043 Words   |  5 PagesHarlem: A Dream Deferred Langston Hughes Literally Analysis Dreams are aspirations that we hope to reach on our lifetime. They are the day that gives us the drive to live our lives and accomplish our goals. When reaching our goals, we will do anything to get to our destination. But what happens when your dreams deferred and put on hold due to unseen circumstances? Or what do you so when someone tells you that you can not so the things you want to so because of the pigmentation of your skinRead MoreLiterary Analysis of Langston Hughess A Dream Deferred1028 Words   |  4 Pagescirculated, analysis of the poem must take place. It unveils and discusses the themes, figures of speech, word placement, and flow of the piece, and A Dream Deferred, is no exception. In Langston Hughess poem, A Dream Deferred, the theme is that no really knows to dreams if they are not reached, and very realistic figures of speech help convey this idea; the poem can be surprisingly related to Mr. Hughess life through the subtitle and quotes from Langston himself. The meaning of, A Dream DeferredRead MoreAnalysis of Harlem by Langston Hughes602 Words   |  3 PagesAnalysis of Harlem by Langston Hughes Through the turbulent decades of the 1920s through the 1960s many of the black Americans went through difficult hardships and found comfort only in dreaming. Those especially who lived in the ghettos of Harlem would dream about a better place for them, their families, and their futures. Langston Hughes discusses dreams and what they could do in one of his poems, Harlem. Hughes poem begins: What happens to a dream deferred... Hughes is askingRead MoreAnalysis Of The Poem Harlem 1303 Words   |  6 PagesJames Mercer Langston Hughes was an American poet; a Joplin, Missouri native and an active, versatile writer, earning acclaim as a poet, novelist, playwright and columnist. He was one of the first poets to explore an innovative sing-songy, stylized delivery called jazz poetry. 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The poem consists of three stanzas that do not have a regularRead MoreLangston Hughes ´ Memories in His Poems Essay834 Words   |  4 PagesHarlem Renaissance, Langston Hughes was an inspirational poet who highlighted many aspects of the urban life of African-Americans through reflections of his own life and experiences. As a writer, a poet and a prominent activist of the civil rights movement, Langston Hughes was a man that was not only inspired by the world around him but used such inspiration to motivate others. Being that he was also one of the most influential writers during the Harlem Renaissance, Hughes held poetry demonstrationsRead MoreAnalysis Of A Raisin In The Sun1185 Words   |  5 PagesRaisin in the Sun is Langston Hughes poem called A Dream Deferred which was written as an example of life in harlem. The lines are a introduction to the white societys actions to take away equal opportunity from black citizens. Hughes main point is that there could be consequences when peoples frustrations build up or accumulate to the point where they have to either surrender their dreams or allow strenuous circumstances to literally devour their aspirations. With Hughes poem as a backgroundRead MoreThe Poetry Of Langston Hughes1498 Words   |  6 Pagescan be applied to the famous poet Langston H ughes, whom by expressing his feelings of oppression in a racist environment, motivated many blacks to learn how to read, play music, and revolutionize civil rights. As a result, this paper will critique how Langston Hughes’ works of Harlem and I Too encouraged Black independence, and how they were used as frameworks for revolutionary concepts such as the achievement of civil rights and social equality. Langston Hughes was an African American poet in the

Phonetics and Phonology Free Essays

string(93) " the low front vowel /\? /| | | | |for the central schwa /\? in the second| | | | |syllable\." REPUBLICA BOLIVARIANA DE VENEZUELA UNIVERSIDAD PEDAGOGICA EXPERIMENTAL LIBERTADOR INSTITUTO PEDAGOGICO DE CARACAS CATEDRA DE FONETICA Y FONOLOGIA ASIGNATURA: FONETICA Y FONOLOGIA II AN ANALYSIS OF A SPEECH SAMPLE IN WHICH UNDERLIE A VARIETY OF ENGLISH VOWEL SOUNDS Authors: Aymara Villasmil Daniel Rodriguez CARACAS, FEBRERO DE 2011 INTRODUCTION Throughout the years, a variety of famous linguists have made an attempt to define the difficult question of what language is. For instance, Halliday (1973) affirms that language is an instrument of communication among members of a social group. In relation to this, Gimson (1962) states that a language is a system of conventional signals used for a communication by a whole community. We will write a custom essay sample on Phonetics and Phonology or any similar topic only for you Order Now On the other hand, Whitman (1975) when trying to describe the concept of language establishes a particular connection between the use of language and the mental processes speaker experiences. He states that language, far from being independent of the mind, was so inextricably tied to the mind that the study of language was virtually the study of human mind. These different assumptions of what language is impel us, as future EFL teachers, to recognize the enormous responsibility teaching English as a foreign language involves. Due to the fact that we will necessarily have to handle several definitions of what language is and its components (syntax, grammar, phonetics and phonology, semantics,†¦) in order to help students realize the variety of elements they use when communicating with others. For instance, when teaching our students a language level such as phonetics and phonology, which primary involves pronunciation we have to make them aware that it is not only a matter of pronouncing sounds in isolation, but that these sounds are part of a communicative system the use in daily life. In relation to this, Strickland ( U. D ) states that learning a language, whether it is the mother tongue or a foreign one, is learning a system of sounds and their arrangements in words and patterns of organization together with the concepts the words and patterns represent. The following written work has as a primary proposal, the analysis of a speech sample recorded from a beginner speaker of English language who read a four – paragraph newspaper article in which the following vocalic sounds were immersed: mid – low back /? /, low front /? / , mid -high back / /, mid – high front /? / . Through the record we will be analyzing the substitution the speaker made or not of any of the four vocalic sounds mentioned before. We will be explaining why the speaker made that substitution, which factors influenced in the substitution and finally, we will be giving a variety of suggestions / recommendations for the appropriated production of vowel sounds of English and the rest of the inventory sounds. General Objective ? To explain the transference the speaker makes when pronouncing the English vowels which do not belong / exist to Spanish inventory sounds. Specific Objectives ? To demonstrate the articulatory features that influence the speaker when pronouncing English vowel sounds. To establish different factors that affect the Speaker when pronouncing English vowels. ? To provide students accurate and useful pronunciation techniques that will make them improve their pronunciation of English. ONE of the few surprises at the Golden Globes two weeks ago — you’ll be forgiven if you’ve already forgotten about that odd little broadcast — was the award given to â€Å"Carlos,† t he French director Olivier Assayas’s five-hour-plus reconstruction of the life and career of the notorious terrorist of the 1970s and ’80s Carlos the Jackal. The award represented a high point of cosmopolitanism at a predictably parochial event: 11 languages spoken on screen; dozens of locations across Europe and the Middle East; a polyglot cast led by a Venezuelan star, Edgar Ramirez, who has the potential to become an international sex symbol. What more could you want from a foreign film? /w? n ? v fju s? rprajz? z ? t gold? n globz tu wiks ? go ju ll bi f? rg? v? n ? f ju vealready f? rg? t? n ? bawt t ? d l? t? l br? dk? st w? z ?w? rd g? v? n tu k? rlos, fr? nt? d? r? kt? r ol? vie assayas sfive- aw? r- pl? s rik? nstr? k n ? lajf ? nd k? r? r ? v not? ri? s t? r? r? st ? v 1970s ? nd 80s k? rlos d k? l. ?w? rd r? pr? z? nt? d ? haj p? jnt ? v cosmopolitanism ? t ? pr? d? kt? bli p? roki? l ? v? nt: 11 l gw? d z spok? n ? n skrin; d? z? nz ? v loke nz ? kr? s j? r? p ? nd m? d? l ist; ? p? liglat k? st l? d baj ? v? n? zwel? n st? r, dgar r? m, rezwho h? z p? t? n l tu b? k? m ? n ? nt? rn n? l s? ks s? mb? l. w? t m? r k? d ju w? nt fr? m ? f? r? n f? lm/ |Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? / | | | | |/? f/ | | |Substitution of the mid-high front | | | | |vowel /I/ for the Spanish /i/ | |/ t/ | | | | |/l? t? l/ | | | | |/br? k? st/ | | |Back closing diphthong /ou/ instead of | | | | |the mid low back /? / in the first | | | | |syllable. You read "Phonetics and Phonology" in category "Essay examples" | |/br? dk? st/ | | |Substitution of the low front vowel /? /| | | | |for the central schwa /? in the second| | | | |syllable. | |/g? v? n/ | | | | |/ol? vie/ | | | | |/? nd/ | | |Substitution of the low front vowel /? /| | | | |for the central schwa /? in the second| | | | |syllable. | |/k? r? r/ | | | | |/t? r? r? st/ | | |Substitution of the Mid- high front | | | | |vowel /I/ for the Spanish /i/ | |/sev? nt? / | | |Deletion of the mid-high back vowel. |/? nd/ | | | | |/e? t? / | | |Deletion of the mid-high back vowel. | |/d k? l/ | | | | |/? t/ | | | | | | | | | |/pr? ? kt? b? l/ | | |Substitution o the Mid- high front | | | | |vowel /I/ for the mid front in the | | | | |first syllable and substitution of Mid-| | | | |high front vowel /I/ for the Spanish | | | | |/i/ in the second syllable. |/? v? nt | | | | |/l gw? d z/ | | |Substitution of the low front vowel /? /| | | | |for the central /? / in the first | | | | |syllable. | |/? kr? s/ | | |Substitution of the mid-low back /? , | | | | |for the Spanish /o/ | |/? nd/ | | |Substitution of the low front vowel /? /| | | | |for the central schwa /? / in the second| | | | |syllable. | |/m? d? / | | |Substitution of the Mid- high front | | | | |vowel /I/ for the Spanish /i/ | |/k? st/ | | |Substitution of the low front vowel /? /| | | | |for the Mid-low back /? / | |/r? mirez/ | | |Substitution of the low front vowel /? | | | | |for the central Schwa /? / | |/h? z/ | | |Substitution of the low front vowel /? /| | | | |for the Mid-low back /? / | |/b? k? m/ | | | | |/? n/ | | | Substitution of the low front vowel /? | | | | |for the central Schwa /? / | |/? nt? rn n? l/ | | |Substitution of the low front vowel /? /| | | | |for the central Schwa /? / | |/? nt? rn n? l/ | | | | |/s? mb? l/ | | | | |/k? / | | | | |/f? lm/ | | | | Except that â€Å"Carlos† was not nominated for the Golden Globe in that category (the winner was â€Å"In a Better World,† from Denmark): it was made for, and first shown on, French television, a fact that also rendered it ineligible for consideration — as a foreign-language or any other kind of film — by the Academy of Motion Picture Arts and Sciences, which announced its nominees last Tuesday. Mr. Assayas’s dark-horse victory at the Globes was for best miniseries or motion picture made for television. Fair enough, given its origins. Then again, â€Å"Carlos† has encountered its American audience in the way more and more foreign films do these days: on a handful of movie screens in big cities, and on cable and video-on-demand. So its exclusion from the Oscars seems somewhat arbitrary. /? ks? pt t k? rlos w? z n? t n? m? net? d f? r gold? n glob ? n t k? t? g? ri ( w? n? r w? z ? n ? b? t? r w? rld, fr? m d? nm? rk): ? t w? z med f? r, ? nd f? rst ? on ? n, fr? nt? t? l? v n, ? f? kt t ? so r? nd? rd ? t ? n? l? d b? l f? r k? ns? d? re n ? z ? f? r? n- l gw? d? ?r ? ni r kajnd ? v f? lm baj ?k? d? mi ? v mo n p? kt r ? rts ? nd saj? ns? z, w? t? ?nawnst ? ts n? m? niz l? st tuzdi. m? st? r. assayas sdark- h? rs v? kt? ri ? t globz w? z f? r b? st m? nisiriz ? r mo n p? kt r med f? r t? l? v n. f? r ? n? f, g? v? n ? ts ? r? d nz. n ? g? n, k? rlos h? z ? nkawnt? rd ? ts ? m? r? k? n ? di? ns ? n we m? r ? nd m? r f? r? n f? lmz du ? iz dez: ? n ? h? ndf? l ? v muvi skrinz ? n b? g s? tiz, ? nd ? n keb? l ? nd v? dio- ? n- d? m? nd. so ? ts ? ksklu n fr? m sk? rz simz s? mw? t ? rb? tr? ri/ |Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? ks? pt/ | | |Substitution of the mid high front /I/ for | | | | |the mid front /e/ | |/ t/ | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? | |/? n/ | | | | |/ t/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/k? t? g? ri/ | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? | |/w? n? r/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/? n/ | | | | |/? t/ | | | | |/? nd/ | | |Substitution of the low front vowel /? for| | | | |the central Schwa /? / | |/t? l? v n/ | | |Substitution of the mid high front /I/ for | | | | |the hig hest front /i/ | |/f? kt/ | | | | |/ t/ | | |Substitution of the low front vowel /? for| | | | |the central Schwa /? / | |/? t/ | | | | |/? n? l? d b? l/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ in the second | | | | |syllable. | |/k? ns? d? re / | | | | |/? z/ | | | | |/l gw? d? / | | |Substitution of the low front vowel /? / for| | | | |the mid-front /e/ | |/en? / | | | | |/f? m/ | | | | |/? k? d? mi/ | | | | |/p? kt r/ | | | | |/? nd/ | | | | |/w? t? / | | | | |/? s/ | | | | |/l? st/ | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? / | |/m? st? r/ | | | | |/v? kt? ri/ | | |Substitution of the mid high front /I/ for | | | |the highest front /i/ | |/? t/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/m? st? r? z/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/p? kt / | | | | |/t? l? v n/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/g? v? n/ | | | | |/? ts/ | | | | |/? ? d nz/ | | |Substitution of schwa /? / for the highest | | | | |front vowel /i/ in the second syllable, | | | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ in the third | | | | |syllable. | |/h? / | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/? ts/ | | | | |/? n/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/? d/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/f? lmz/ | | | | |/h? ndf? l/ | | | | |/h? ndf? l/ | | | | |/? / | | | | |/b? g/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/s? tiz/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/? d/ | | | | |/v? dio/ | | | | |/d? m? nd/ | | | | |/d? m? nd/ | | | | |? s | | | | |? ksklu n | | | | |? sk? rz | | |Substitution of the mid low back /? /, for | | | | |t he Spanish /o/ | But so does everything else about the way the Academy deals with movies from the rest of the world. An elaborate and mysterious winnowing process pares down the thousands of potential nominees to five. This year they are â€Å"Dogtooth† from Greece, â€Å"Incendies† from Canada, â€Å"Biutiful† from Mexico, â€Å"Outside the Law† from Algeria and â€Å"In a Better World,† which might be considered the front-runner if you take the Globes as an omen. /b? t so d? z ? vri ?ls ? bawt we ?k? d? mi dilz w muviz fr? m r? st ? v w? rld. ?n ? l? br? t ? nd m? st? ri? w? no pr? s? s p? rz dawn ?awz? ndz ? v p? t? n l n? m? niz tu fajv. s j? r ? e ? r dogtooth fr? m gris, incendies fr? m k? n? d? , biutiful fr? m m? ks? ko, awtsajd l? fr? m ? ld ri? ?nd ? n ? b? t? r w? rld, w? t? majt bi k? ns? d? rd fr? nt- r? n? r ? f ju tek globz ? z ? n om? n/ |Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? vri / | | | | |/? k? d? i/ | | | | |/w / | | | | |/? n/ | | | | |/? l? br? t/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? | |/? nd/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/m? st? r? z/ | | |Substitution of mid high front /I/ for the | | | | |mid-front /e/ in the second syllable. | |/w? no | | | | |/ s/ | | |Replacement of the mid high front /I/ for | | | | |the highest front /i/ | |/j? r/ | | | | |/k? n? d? / | | |The speaker did not produce de vowel sound. |/? ld ri? / | | |Substitution of mid high front /I/ for the | | | | |mid-front /e/ in the second syllable. | |/? ld ri? / | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? / in the first syllable | |/? n/ | | | | |/w? ? / | | | | |/k? ns? d? rd/ | | | | |/? f/ | | | | |/? z/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? | |/? n/ | | |Substitution of the low front vowel /? / for| | | | |the central Schw a /? / | â€Å"Dogtooth† came and went on a few American screens last spring, and â€Å"Outside the Law† had a brief run in December (and may return shortly); only â€Å"Biutiful,† whose globally famous star, Javier Bardem, was nominated for best actor, is likely to be playing now at a theater near you. The others will be released in the late winter or early spring, in the hopes of realizing some kind of box office bounce. The usual pre-nomination handicapping — the canvassing of critical opinion and the weighing of popular sentiment — does not apply to these movies, which might in principle make the choices less compromised, but in practice only serves to make them more confusing. dogtooth kem ? nd w? nt ? n ? fju ? m? r? k? n skrinz l? st spr , ? nd awtsajd l? h? d ? brif r? n ? n d? s? mb? r ( ? nd me r? t? rn rtli); onli biutiful, huz glob? i fem? s st? r, h? vi? r bardem, w? z n? m? net? d f? r b? st ? kt? r, ? z lajkli tu bi ple naw ? t ? ?i? t? r n? r ju. rz w? l bi rilist ? n let w? nt? r ? r ? rli spr , ? n hops ? v ril? jz s? m kajnd ? v b? ks ? f? s bawns. ju w? l pri- n? m? ne n h? ndik? p k? nv? s ?v kr? t? k? l ? p? nj? n ? nd we ?v p? pj? l? r s? nt? m? nt d? z n? t ? plaj tu ? iz muviz, w? t? majt ? n pr? ns? p? l mek t js? z l? s k? mpr? m? j zd, b? t ? n pr? kt? s onli s? rvz tu mek m m? r k? nfjuz / Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? nd/ | | |Substitution of the low front vowel| | | | |/? / for the central Schwa /? / | |/l? st/ | | |Substitution of the low front vowel| | | | |/? for the low-back. | |/spr / | | | | |/? nd/ | | | | |/h? d/ | | | | |/? n/ | | | | |/? d/ | | | | |/? kt? r/ | | | | |/? z/ | | | | |/ple / | | | | |/? t/ | | | | |/n? / | | |Substitution of the mid-high back | | | | |vowel /I/ for the central diphthong| | | | |/I? / | |/w? l/ | | |Substitution of the mid-high back | | | | |vowel /I/ for the Spanish /i/ | |/? / | | | | |/w? nt? r/ | | | | |/spr / | | | | |/? n/ | | | | |/ril? jz / | | | | |/? ? s/ | | |Substitution of the mid low back | | | | |/? /, for the Spanish /o/ | |/h? ndik? p / | | |Substitution of the mid-high back | | | | |vowel /I/ for the Spanish /i/ | |/h? ndik? p | | | | |/k? nv? s / | | | | |/k? nv? s / | | |Substitution o f the mid-high back | | | | |vowel /I/ for the Spanish /i/ | |/kr? t? k? l/ | | | | |/? p? j? n/ | | | | |/? nd/ | | | | |/we / | | | | |/w? t? / | | | | |/? n/ | | | | |/pr? s? p? l/ | | | | |/? n/ | | | | |/pr? kt? s/ | | | | |/k? nfjuz / | | | | METHODOLOGY An IPC student from the Second semester was selected for the recording of the speech sample which was one of the main concerns of this investigation. The recording was made on February 9th in a classroom of the IPC. The electronic device used was a low quality cell phone whose recording application allowed us to record the student’s speech and then, through USB connection, transferred the audio to the PC and copied the data in a CD-ROM. ANALYSIS OF THE RESULTS †¢ CHART N? 1 Production of the vowel sound mid – low back /? / in a text read by a student of the second semester at the IPC. | |Pronunciation | | |Sound | | | | | |Substitution | | |Well – Pronounced | | | | | |Mispronounced | | | | | |Substitution of the mid | |/? |0 |4 |low back /? /, for the | | |0% |100 % |Spanish /o/ in most of | | | | |the cases. | †¢ For the vowel sound low front /? / (fifty – three times). †¢ For the vowel sound mid -high back /? / (two – times). â⠂¬ ¢ For the vowel sound mid – high front /? / (eighty – two times). †¢ For the vowel sound mid-low back /? / ( four times) Sound |Right |Wrong |Substitution | | |2 |0 | | |/? / |100% |0% |None | |Sound |Right |Wrong |Substitution | | |57 |24 | | |/? |70% |30% |In most of the cases, | | | | |replacement of the mid high | | | | |front /I/ for the highest | | | | |front /i/ | Sound |Right |Wrong |Substitution | | |22 |31 | | |/? / |42% |58% |In most of the cases, | | | | |Substitution of the low front| | | | |vowel /? for the central | | | | |Schwa /? / | 1- The speaker’s most troublesome sound was the mid – low back vowel of English /? /, although its incidence in the whole article was very low, only four times. Nevertheless, the student substituted the English sound /? / whose lip- position is similar to the one of Spanish / o /, that is, slightly rounded. 2- After the mid-low back vowel, the most troublesome sound was the low front vowel /? /, due t o the fact that the speaker substituted this sound /? / in most of the cases for schwa /? or Mid-low back /? /, in which the lips are slightly spread and the vowels for the substitution are lax (/? /) and tense (/? /) respectively. Some aspects that may cause trouble for the speaker is the word spelling, because sometimes they tend to get confused or doubtful when pronouncing a word, in the moment they see a difficult or uncommon spelling. RECOMMENDATIONS In order to facilitate our labor as future English teachers and to encourage our students to learn the language while developing effective skills, being speaking our main concern, the researchers selected a series of educational techniques: ? Readings As future EFL teachers we have to expose our students to English language through â€Å"readings† in which students will find a visual stage (graphemes) and an auditory one (phonemes). Students will read aloud pieces of writings made by them or any selected reading material made by the teacher such as, short stories A Christmas Carol by Charles Dickens, To Build a fire by Jack London, or any play such as: Romeo and Juliet by William Shakespeare. Students will read or hear structures like: pot – stop, tip – sleep, car – bad and the will also be aware of the likenesses or differences among vocalic sounds immersed in the readings. Dictation EFL teachers must develop listening skill, so as a speaking one, in their students and this can be done through the appropriate use of dictation as a useful and realistic technique that will allow students to receive a phonic background and then to analyze the spelling data involved, that is, graphemes. The most important part of this method is that students will be able to create the pieces of writings that will be read by the teacher or among the classmates and whose content will be according to their interests and experiences, so student? creative expression will also be taken into account as essential part of the learning process. ? Poetry According to Stuckland (1962) students like poetry first for its singing quality, for its rhyme, rhythm and all that goes into the melody of verse. That is, the enjoyable environment poetry creates when students interpret its content. Suggested poems will be: Hickory, Dickory, Dock by William Wallace Denslow in whose content are presented a variety of vowel sounds. CONCLUSIONS In order to make our students aware of the different vowels in English, we as English teachers, have to clarify and exemplify several exercises for them, to make a distinction in pronunciation patterns of the sounds they can find more troublesome in English. We can write similar words in the board and provide a distinction of sounds to differentiate them, so students could see the pronunciation if we would practice with them the distinction and very essential, the spelling patterns for the English vowel productions and examples with these. Furthermore, if we teach these spelling patterns criteria and we practice the pronunciation of these difficult vowels for our students, they will assimilate and acquire a better understanding, specifically if we focus our attention on these vowels /? / and /? /. As another useful activity, we can encourage our students to produce the different vowels of English by different techniques, and be aware of common mistakes in the utterance of the mid-low back and /? / and the low front /? /. Regarding this, we can explain our students different techniques to practice in the classroom, such as reading activities, dictations, spelling patterns, pronunciation differences and others. Finally, we as EFL teachers have to be more sensible while listening to our student? s vowel production and when they find it difficult to make a distinction between the vowel systems of English and Spanish, and we can provide them with a comparison and contrast pattern, in order to provide them with the comprehension and accurate distinction between these systems, making their pronunciation more accurate. BIBLIOGRAPHICAL REFERENCES SAPIR, EDWARD  (1921)  Language: An Introduction to the Study of Speech. Harcourt Brace and Company, Orlando, Florida. STRICKLAND, RUTH (1969) The language arts. D. C Health and Company. Lexington, Massachusetts. A. C,GIMSON (1962) An introduction to the pronunciation of English. Reader in Phonetics, University College, London. A. C,GIMSON (1975) A practical Course of English Pronunciation, a perceptual approach. Edward Arnold Publishers, 25 Hill Street, London. ———————– Professor: Viktor Carrasquero Hickory, dickory, dock The mouse ran up the clock The clock struck one, The mouse ran down, Hickory, dickory, dock How to cite Phonetics and Phonology, Essay examples

Marketing and Customer free essay sample

Megan Sedlacek Marketing Unit 4 Assignment 1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation. * Substantiality: Is the kids’ group large enough to warrant developing and maintaining a special marketing mix? I think so. However, there is a challenge finding the right size or balance. If the kids’ group is too large in one region, there is a risk of diluting effectiveness, and if the group becomes too small, the company will lose the benefits of economies of scale. There are often very large customers that provide a large portion of a suppliers business. These single customers are sometimes distinctive enough to justify constituting a segment on their own. This variable should be relevant to a substantial group of customers, such as parents who have children. We will write a custom essay sample on Marketing and Customer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * Identifiability and measurability: Is the kids’ market large enough to be identifiable and measurable? Yes, with the population booming, however it’s almost impossible to get accurate strategic data on a number of customers. The best idea would be to use more persuasive methods while gaining clientele that compensates for the gap of accurate data measurement. * Accessibility: Is there a way to market and reach members of other targeted segments? There are several variables to consider when marketing to both a largely populated area with competition and low population areas that may not have as much competition. You may be able to reach the attention of kids’ and parents by marketing low cost haircuts and other services that they may be looking for. In a kids’ group, the only service you are probably going to supply is haircuts, so to combine a haircut sale with something that a parent might be looking for at a low cost, you are probably going to gain their attention and grab their business. * Responsiveness: Are we able to offer lower priced hair-cuts to kids’? Yes, it’s kind of like accessibility. If you market a lower cost haircut for children, the parents are probably more likely to react and bring their kids’ in for a haircut. If the service is outstanding you are probably going to receive a repeat customer. 1. Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies. * As a loyal provider to many people in the community, there is potential to increasing profits by enhancing customer service and improving segmentation and targeting strategies. Proper customer segmentation needs to be done to see who retains what as well as what product need to be sold and when it is crucial. The channels to be used to target a customer and how to do it with the least amount of costs plays an important role in increasing the profitability and bringing value to a customer. Using the right customer-centric strategies with help of latest systems we can slice and dice relevant customer data and enable institutions to ensure and expand customer profitability. We can retain happy customers and increase profits several ways. One way is to manage customer life cycles at the bank. Once the customer has been acquired using traditional or non-traditional sources, the challenge is keeping them engaged and making them profitable. We need to initiate customer centric initiatives to see that the customer in the center of all activities that are undertaken. Customer segmentation is made to distinguish profitable from non-profitable and use strategies to see that the bottom line is enhanced. Another idea would be to use effective channeling. Providing the best customer service and clear communication to the customers is key to reducing costs as well as costly mistakes. We should also be able to supply the customers with a spend analysis. Based on individual analytics and metrics customers can be sent mailers on the product which they plan to buy. Based on segments, customer centric offerings are to be offered. Each customer has their own liking and disliking as well as proper planning. The right time to offer also plays an important role. This will avoid unnecessary mailers/calls to be made. Customers normally tend to ignore mass mailers and emails which are sent on regular intervals as they feel that they are junk mail. It is also important to determine the best channel of communication the customer is most likely to respond to. Valuable resources and time is saved and also frees marketing resources to concentrate on other customer and plan for newer programs. Overall, we can work with our customers on helping us improve our customer service and provide the quality service that the customers deserve. It is in this endeavor to have a sustaining model to keep the customer engaged throughout their relationship with the bank for growth and profits in the long run. . You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from one-to-one marketing. The company is more likely to attract customers by offering discounted items which are automatically selected to appeal to the individual recipient. Once clientele is received, the personalization of offerings can be based solely upon individual purchasing records because of the simplified a nd repetitive nature of their business. By being loyal to the customers and offering discounts on a personal level, the company is sure to win the business of the customer for a lifetime. 3. In the absence of company problems, is there any reason to develop a marketing decision support system? * Yes, a decision support system holds data of customers’ and potential customers’ profiles and purchase patterns. With this said, managers are able to probe for trends, isolate potential problems, and ask â€Å"what if† questions to make the appropriate decision in any case. 4. Prepare a memo to your boss at JetBlue Airlines to outline why the organization needs a CI unit. With competition of the industry on the rise, JetBlue Airlines needs a way to become better competitors to keep and gain more customer relationships. We can achieve the competitor advantage by implementing a competitive intelligence unit that allows us to assess our competitors and vendors information. We would be able to improve our performan ce standards to be on the same level as our competitors but also be able to increase our earnings over those in the industry. Overall, a competitive intelligence unit can help us in our marketing decisions and be a more successful company overall.

American Revolution, Major General Nathanael Greene

American Revolution, Major General Nathanael Greene Major General Nathanael Greene (August 7,  1742–June 19, 1786) was one of General George Washingtons most trusted subordinates during the American Revolution. Initially commanding Rhode Islands militia, he earned a commission in the Continental Army in June 1775 and within a year was leading large formations in Washingtons command. In 1780, he was given command of American forces in the South and conducted an effective campaign that greatly weakened British forces in the region and ultimately forced them back to Charleston, South Carolina. Fast Facts: Nathanael Greene Rank: Major GeneralService: Continental ArmyBorn: August 7, 1742 in Potowomut, Rhode IslandDied: June 19, 1786 in Mulberry Grove Plantation, GeorgiaParents: Nathanael and Mary GreeneSpouse: Catharine LittlefieldConflicts: American Revolution (1775–1783)Known For: Siege of Boston, Battle of Trenton, Battle of Monmouth, Battle of Guilford Court House, Battle of Eutaw Springs Early Life Nathanael Greene was born on August 7, 1742, in Potowomut, Rhode Island. He was the son of a Quaker farmer and businessman. Despite religious misgivings about formal education, the young Greene excelled in his studies and was able to convince his family to retain a tutor to teach him Latin and advanced mathematics. Guided by future Yale University president Ezra Stiles, Greene continued his academic progress. When his father died in 1770, he began to distance himself from the church and was elected to the Rhode Island General Assembly. This religious separation continued when he married the non-Quaker Catherine Littlefield in July 1774. The couple would ultimately have six children who survived infancy. American Revolution A supporter of the Patriot cause during the American Revolution, Greene assisted in the formation of a local militia near his home at Coventry, Rhode Island, in August 1774. Greenes participation in the units activities was limited due to a slight limp. Unable to march with the men, he became an avid student of military tactics and strategy. As such, Greene acquired a substantial library of military texts, and like fellow self-taught officer Henry Knox, worked to master the subject. His devotion to military affairs led to his expulsion from the Quakers. The following year, Greene was again elected to the General Assembly. In the wake of the Battle of Lexington and Concord, Greene was appointed as a brigadier general in the Rhode Island Army of Observation. In this capacity, he led the colonys troops to join in the siege of Boston. Becoming a General Recognized for his abilities, Greene was commissioned as a brigadier general in the Continental Army on June 22, 1775. A few weeks later, on July 4, he met General George Washington and the two became close friends. With the British evacuation of Boston in March 1776, Washington placed Greene in command of the city before dispatching him south to Long Island. Promoted to major general on August 9, he was given command of Continental forces on the island. After constructing fortifications in early August, he missed the disastrous defeat at the Battle of Long Island on the 27th due to a severe fever. Greene finally saw combat on September 16, when he commanded troops during the Battle of Harlem Heights. Engaged during the later part of the battle, his men helped push the British back. After he was given command of American forces in New Jersey, Greene launched an abortive attack on Staten Island on October 12. Moved to command Fort Washington (on Manhattan) later that month, he erred by encouraging Washington to hold the fort. Though Colonel Robert Magaw was ordered to defend the fort to the last, it fell on November 16, and more than 2,800 Americans were captured. Three days later, Fort Lee across the Hudson River was taken as well. Philadelphia Campaign Though Greene was blamed for the loss of both forts, Washington still had confidence in the Rhode Island general. After falling back across New Jersey, Greene led a wing of the army during the victory at the Battle of Trenton on December 26. A few days later, on January 3, he played a role at the Battle of Princeton. After entering winter quarters at Morristown, New Jersey, Greene spent part of 1777 lobbying the Continental Congress for supplies. On September 11, he commanded a division during the defeat at Brandywine, before leading one of the attack columns at Germantown on October 4. After moving to Valley Forge for the winter, Washington appointed Greene quartermaster general on March 2, 1778. Greene accepted on the condition that he be allowed to retain his combat command. Diving into his new responsibilities, he was frequently frustrated by Congress unwillingness to allocate supplies. After departing Valley Forge, the army fell upon the British near Monmouth Court House, New Jersey. In the resulting Battle of Monmouth, Greene led the right wing of the army and his men successfully repulsed heavy British assaults on their lines. Rhode Island That August, Greene was sent to Rhode Island with the Marquis de Lafayette to coordinate an offensive with French Admiral Comte dEstaing. This campaign came to a dismal end when American forces under Brigadier General John Sullivan were defeated on August 29. Returning to the main army in New Jersey, Greene led American forces to victory at the Battle of Springfield on June 23, 1780. Two months later, Greene resigned as quartermaster general, citing Congressional interference in army matters. On September 29, 1780, he presided over the court-martial that condemned spy Major John Andre to death. After American forces in the South suffered a serious defeat at the Battle of Camden, Congress asked Washington to select a new commander for the region to replace the disgraced Major General Horatio Gates. Going South Without hesitation, Washington appointed Greene to lead Continental forces in the South. Greene took command of his new army at Charlotte, North Carolina, on December 2, 1780. Facing a superior British force led by General Lord Charles Cornwallis, Greene sought to buy time to rebuild his battered army. He divided his men in two and gave command of one force to Brigadier General Daniel Morgan. The following month, Morgan defeated Lieutenant Colonel Banastre Tarleton at the Battle of Cowpens. Despite the victory, Greene and his commander still did not feel the army was ready to engage Cornwallis. After reuniting with Morgan, Greene continued a strategic retreat and crossed the Dan River on February 14, 1781. Due to flood waters on the river, Cornwallis elected to return south to North Carolina. After camping at Halifax Court House, Virginia, for a week, Greene was sufficiently reinforced to recross the river and begin shadowing Cornwallis. On March 15, the two armies met at the Battle of Guilford Court House. Though Greenes men were forced to retreat, they inflicted heavy casualties on Cornwallis army, compelling it to withdraw toward Wilmington, North Carolina. In the wake of the battle, Cornwallis decided to move north into Virginia. Greene decided not to pursue and instead moved south to reconquer the Carolinas. Despite a minor defeat at Hobkirks Hill on April 25, Greene succeeded in retaking the interior of South Carolina by mid-June 1781. After allowing his men to rest in the Santee Hills for six weeks, he resumed the campaign and won a strategic victory at Eutaw Springs on September 8. By the end of the campaign season, the British were forced back to Charleston, where they were contained by Greenes men. Greene remained outside the city until the wars end. Death With the conclusion of hostilities, Greene returned home to Rhode Island. For his service in the South, North Carolina, South Carolina, and Georgia all voted him large grants of land. After being forced to sell much of his new land to pay off debts, Greene moved to Mulberry Grove, outside of Savannah, in 1785. He died on June 19, 1786, after suffering from heat stroke.

How Planning Your Blog Content Can Help You Get More Done

How Planning Your Blog Content Can Help You Get More Done I dont like planning out my blog content, she said. My friend and I were talking about editorial calendars and I, of course, was singing the praises of them. Id been using to plan my own blogs content and seeing great results. Why? I asked. I think content is better when it is spontaneous. More fresh, she said. When its planned out, its boring and dry. And I never end up actually writing the stuff on my calendar, which makes me feel bad. The Case For Doing More Blog Planning Before You Write via @JulieNeidlingerI could relate. Sort of. Most of my blogging existence has been one of writing at random. On a whim. When I felt like it. When the inspiration was flowing.  And it was also super sporadic, once every two weeks, and then three posts in one night. But I still felt that I needed to defend the idea of planning blog content ahead of time, before it was written, to my adamant friend. So is planning your blog content the answer to great content or its nemesis? If to plan or not to plan was a concept that was on trial, lets see how it would all pan out. The Case For Planning Your Blog Content In the case of to plan or not to plan, we have six witnesses for blog planning  defense: Inspiration can be used better. Systems have a chance to work. The rule of thirds means excellence. Rants and regrets dont exist. Research is better. Ideas are better fleshed-out. Strategy needs planned content to work. 1. Use your inspiration better. When that amazing inspiration hits, thats when you can get some serious blog planning done. The thing is, inspiration isnt always a regular friend. It often hits at inconvenient times and places (in the shower, or 2 a.m., or driving down the highway). Its wonderful when you get in the zone and the words fall out of your head into magical order, but most of the time, writing is an exercise that you practice to get better. Look at it pragmatically- you could use that wave of creative goodwill on just one post, or you could use it to brainstorm and write quick notes and ideas down for many posts. When your inspiration hits, you could write one blog post. Or use it to plan a dozen.When inspiration hits, brainstorm: Headlines Post ideas Content themes Series Ebook titles Email autoresponder courses As a writer often crunched for time and distracted from getting things done, Id rather get a lot of ideas lined up than just one post published. 2. A  chance to put a great  system to work for you. Writing systems are not magic bullets.  You can become so obsessed with finding the perfect system that you get nothing done and end up with no system at all. So no, a blog planning system isnt magic. But it is a way to shift into gear, get some momentum, and let the words flow easier. Systems are exactly like priming the pump. A system to plan your blog content isnt magic. But it can help you get more done.When you plan your blog content, you dont have to be afraid of not knowing what to say. Your system will help you. And, youll have time to properly use your system to achieve good final results because you planned and arent working in a rush. Here are two examples of writing systems that work great when youre planning ahead: The snowflake method for planning your blog content. This is a system novelists sometimes use. The idea is that you start small and build structure. The goal is to avoid major rewrites because you do the foundational work in such a way that the final structure falls into place. The snowflake method has writers start with a one-sentence summary of their book, then a paragraph to describe the plot. Then the characters are developed in a similar way, and so on down the line. While your planned content might not be a novel, a system that gets you to summarize and build from that summary to create a blog post could easily work. This type of system, where you start small and at the top of the pyramid, working down to the broader content, is best for detail-oriented people who like control. Julies four-step system for planning your blog content. Ive talked in detail about a four-step method I use to write blog posts. It starts wide and loose, unlike the snowflake system, allowing people who work best from inspiration or large ideas dump everything out on the page. Then it systematically helps you prune it back through editing and locating the excess. This type of system, where you start big and work from the bottom of the pyramid, working up to tighter content, is best for people who get large ideas first and then write them down to details. Or, for people who have a rush of inspiration and ideas and have to write them down before they lose them. 3. Time to perfect the final one-third. By planning your blog content, you have the chance to work on it, rework it, and finesse it. You have the time. Blog planning gives you the time to work, more than anything. And that means you can reach that final one-third. To simplify Tim Hursons idea in his book Think Better, we work in thirds. The first third is bad. The second third is better. The last third is the keeper. Thats the idea behind writing 25 headlines  to get one keeper, thats the idea of waiting until youve finished your blog post before writing the introduction. What you write initially is like rebar. Its basic, crude, rough. Just the start. Then you pour concrete or put up the drywall in your second round of work. Finally, you finish it out and add the final touches. Thats the final third, where you find the gold. Too many blog posts out there are rebar content. The initial idea, the bare-bones writing, the surface treatment. If they had had the time, they would have really been finished.  What does perfection in that final third involve? Time to identify lazy writing mistakes. Time to proofread and make edits. Time for other team members to complete the duties they have to do. When you plan your content, you get enough time to get past that first third into the good stuff. 4. No regrets for rants. With a long and storied history of ridiculousness, I am familiar with the insta-rant that you write and publish in a nanosecond and then spend the next few weeks putting out online fires. Rants and off-the cuff content can get you into trouble. Letting them sit as a draft for a day or two is the best option. But whats even better, particularly for a brand? Sticking to an editorial calendar and not relying on rants at all. When it comes to off-the-cuff content, rants frequently bubble to the top. Yikes. Spare yourself regret, avoid writing and publishing in the same fell swoop, and always stick to the plan no matter what youre angry or frustrated about in the moment. Spare yourself regret. Avoid writing and publishing in one fell swoop.5. Better research is possible. When you know what you have to write, you can research better. You can find better ideas using methods like the skyscraper technique. I know that having a plan in place and knowing what I will be writing about makes me more aware of what I could use in upcoming blog posts as Im reading and hopping around the Internet. This actually saves time in the long run. You cant do that when you dont plan. 6. A chance to use your organized ideas. Organizing ideas so that you can find and use them when you need to is a challenge. Much of the time, the reason people write in the moment is that they lack a system of storing that idea for a later time when they could write the content better. So they just toss it online so they dont lose it. When you plan your blog content, you can plug those ideas into your plan. Its one of my favorite things about , the ability to gather notes, research, links, conversations, and files right where Im planning. I dont have to feel the panic of writing now and hoping I can make it work in the first round. I can put it all together as time allows, and write later according to the plan. 7. You can create and implement strategy. Cant plan your blog content? You sure as heck wont be able to create a content strategy. Cant plan your content? You sure as heck wont be able to create a content strategy. How can you do any A/B testing if you never plan anything ahead of time? How can you pick out relevant patterns in your analytics? How can you attempt to make improvements to your content, your conversions- your anything- if you dont plan? No strategy, no direction, no budget. Planning ahead with your content goes hand-in-hand with planning your content marketing strategy as a whole. The Case Against Planning Your Blog Content Are there times when planning your blog content is detrimental? In the case of to plan or not to plan, lets have a look at the witnesses for the prosecution: You miss out on trends. Topics are not interesting anymore. Topics are now irrelevant. True inspiration is always better. Planning leads to procrastination. Planned content is dull. Are these legitimate witnesses or do they fall apart under scrutiny? Lets have a look. 1. Miss out on hot trends. You definitely cant know what the big trend is going to be a month or two ahead of it. That is true. But planning your blog content means you allow for flexibility when necessary. Your plan can absorb those last-minute trend blog posts if they are an important part of your niche. Trendy posts are the sprinkles on a cupcake- great to have, but you still need the cupcake or they are just lame sprinkles. The plan gives you the ability to sprinkle trending content on top. 2. Topics are no longer interesting. Sometimes planned topics arent as interesting to you when it comes time to write them, even if you thought they were a few weeks or months ago. This could lead to boring posts, lackluster writing, or missed deadlines as you put off writing the post. Well. Im sorry for your pain. Thats the business and work of writing. But if you simply cant bring yourself to write the content that you arent interested in anymorefine. Dont write it. Plan extra content ideas so you have the freedom to reject ideas. Give yourself some leeway as part of your plan. Guess what? This very blog post was planned more than  three months ago. When I opened up my editorial calendar to start my scheduled post, I looked at it and thought: Ugh. I have nothing to say about this. In that moment, I didnt particularly like planned content, either, because writing the plan was not very inspiring. So I reverted to my usual writing system, began the process, primed the word pump, and got the post written. And heres the big secret: What might seem like a boring post gets more interesting as you actually start writing it. Truth. What might seem like a boring post gets more interesting as you actually start writing it.3. Topics are no longer relevant. The topics you picked a month ago are not relevant or appropriate anymore. Again, fine. So what? Discard them, find something new, or tweak them so they fit. The scrap cookie dough left over after cutting out shapes doesnt make the cookies any less good. In the same way, the topics that cant be used dont make the planning any less beneficial. 4. There really are inspired moments to write. There truly are moments when you are more inspired to write. Yes. There are moments when the writing gods smile down on you and gift you with the golden words. So write. Use that. But dont make that your go-to system for creating content. They are horribly fickle gods, those jerks, and they are the patrons of blogs that have five fantastic posts spread out over six years. 5. Planning feeds into procrastination. Admittedly, excessive planning is one of the great procrastinators tools. Im quite fond of planning. Planning is exciting. It feels like youre getting things in order  while skipping out on the hard part of actually doing something.  So, if youre prone to procrastination, planning your blog content can be a way you make yourself feel better about not actually creating the content. But thats your problem with procrastination, not planning. Find topics that you want to write. Find a system that makes the start of content creation less formidable so you dont keep putting it off. Dont blame your blog planning. Figure out why you are procrastinating instead.

End of Course Assignment Example | Topics and Well Written Essays - 2500 words

End of Course - Assignment Example Third is the aspect of the balanced scorecard that would help the company improve its operations. Last are the benefits and drawbacks of zero-based approach to budgeting for the business. This section contains the analysis of the Brown Bear Leisure’s financial statement, using relevant ratios, for the two-year period (2014 and 2015). The ratios are as follows: profitability ratios, liquidity ratios, and efficiency ratios. Net profit margin- this ratio shows how well a company manages its operating expenses such as the administrative costs and interests on borrowed funds. The higher the ratio, the lower the operating expenses of the enterprise. Concerning Brown Bear Leisure Company, the net profit margin for the year 2014 and 2015 have been determined as 7.07% and -0.53% respectively. The ratio interpretation for the fiscal year 2014 means that only 7.07% of the company’s revenue were net profit, whereas, remaining 92.93% were consumed by the operating expenses. However, in the year 2015, the ratio is negative reflecting the loss made by the company during that period. Net profit margin decreased between the two periods due to a sharp decline in the profit from positive to negative (Loss). Based on the analysis, the company’s operating expenses are excessively high, which indicates the ineffectiveness of the company’s cost management methods. Therefore, it is justified to mention that the company’s value creation ability is dwarfed by the high level of operating costs (Baker & Powell 2005, pp. 3-10). Gross profit margin- the ratio indicates a company’s financial health after meeting the cost of sales. It also shows the company’s ability to pay for future operating costs. Concerning Brown Bear Leisure Company, the gross profit margin for the year 2014 and 2015 have been determined as 41.24% and 34.46 % respectively. The ratio interpretation for the fiscal year 2014 means that 41.24% of the company’s revenue were gross

The Balanced Scorecard as Performance Managment Tool Essay

The Balanced Scorecard as Performance Managment Tool - Essay Example The research paper will be divided into five chapters. First of all the research will highlight the main issue around which the whole story will travel. This chapter will include the introduction of the whole paper as well as the brief background of the problem. Moreover, chapter will also have a brief discussion about the need and significance of the study and its scope and effects on individuals. The second chapter will discuss the basic concepts and theory of the topic. A detailed literature review will be provided to support the research. In the next chapter, the research strategy and general methodology will be discussed. It will also elaborate the reason of adopting a specific design for the strategy. The 4th chapter will be the most important part of the research, which will show the comparison and analysis of the data collected through various means. It will also provide the recommendations with respect to its findings. The validity of the research is the focal point of the whole effort. It actually explains whether or not you have achieved your task. In other words it deals with the suitability of the methodology to the research. According to Mason , you must ask yourself â€Å"how well matched is the logic of the method to the kinds of research questions you are asking and the kind of social explanation you are intending to develop". The validity of proposed research will be established through different ways e.g. member check, peer analysis, negative analysis, audit-ability, conformability and balance

The Development Of Technology In Travel Industry Tourism Essay

The Development Of Technology In Travel Industry Tourism Essay According to unknown, 2012 in the hospitality industry, it is absolutely vital that companies stay on top of consumer demand in an attempt to maintain their competitive advantage. In the current technologically driven business industry, it has become increasingly important for businesses to utilize every bit of information and data collected from current and potential customers when examining ways of remaining competitive in the hospitality industry. Pertaining to (William et` al, 1999) delivering quality service in the hospitality industry can be a major challenge facing hospitality managers in the opening years of the next millennium. It will be an essential condition for success in the emerging, keenly competitive, global hospitality markets. While the future importance of delivering quality hospitality service is easy to discern and to agree on, doing so presents some difficult and intriguing management issues. Since the delivery of hospitality service always involves people, these issues center on the management of people, and in particular on the interactions between guests and staff, interactions that are called service encounters. In the eyes of our guests, our hospitality businesses will succeed or fail depending on the cumulative impact of the service encounters in which they have participated. Hospitality industry would include hotels, restaurant and other related tourism organizations. This means that the tourists have to encounter with staffs, therefore the industries have to have good customer representative that can communicate with their guest and help them resolve their issues. There are three elements in the hospitality which motels. Includes restaurant that provide beverages and food entertainment by the theatre and accommodation provide by the industrial service. In the service delivery in the hospitality industry and service delivery in other businesses there are little are no differences because they both have good customer service which is very important in both industries, they both provide quality service to increase their revenue and to ensure that they satisfy their customer needs and want in the industry. The significant impact on the development of technology in travel and tourism industry Technology in travel and tourism industry in today world control and deliver swiftness and power your need to achieve your business ambitions. It is also delivers effective solution to meet their customers precise business needs increasing profit and work rate improving customer relation and decreasing cost. However you can depend on technology with the travel and tourism industry to improve the communication process. When communicating with technology you save time and money wisely and disengage from computer frequently to communication in person and help people to keep in touch with co-workers and traders in need of information. therefore technology in the industry improve the communication process, poorly design are in appropriately use technology can inner communication with workers more than it helps and it can be used in the industry to find explore analysis to exchange and present information responsively without discrimination, it also increase internationally and has speed u p the process of globalization. According to Rosendo (cuyasen, 2012), New Technology and media has changed the way of tourism. Travelers turn to the internet to research on potential destinations and do bookings online. They even include sharing their experiences of the trips they go to. The executive director of Ctrip.com said that consumers know more about the industry and travel businesses cannot make money from the information gap anymore. The past ten years has empowered consumers greatly. A great majority of travelers do their search online for bookings, travel guides and visas. According to John Liu, the executive vice-president and head of Greater China at Google, 85% of travelers do their research on the net and the average traveler does 55 online searches before a booking. Comparing and looking for information is very easy now and all kinds of information are available on the internet. Pertaining to Keith Evans, (Evans, 1999-2012) with the explosion of technological advancements in the mid and late 20th century, tourists discovered increasing access to a growing array of destinations. From promoting destinations and attracting traveler attention to enabling instant reservations and payment collection, communication technology continues to exhibit a significant impact on the tourism industry and travel in general. Communication technology plays a considerable role in travel and tourism, as much of modern tourism revolves around the ability of tourist destinations to communicate their benefits to potential visitors and the ability of those visitors to reach out to points of interest at the destination. Advantages and disadvantages of technology in the travel and tourism industry According to leelingz, (leelingz, 2011) nowadays, technology has advanced in tremendous leaps and bounds. We cannot imagine the world without technological advances such as computer, televisions, and machines and so on. However there are some advantages and disadvantages of technology. First of all, technologies play a very important role in society because it makes life easier to live on and less time consuming. Technology has the ability to create shortcuts in working. People do not have to do all the hard labor anymore. People use technology to plan their trip which makes it more convenient and easy. They can research destination to their own pace, shop around for the best fares and hotel deals, and make reservations right from your computer. On the contrary, technology also brings harm to our society. The booming of industrialization and development causes pollutions to our world. For example, the smoke from the vehicles and machines affects the quality of air and destroy the ozo ne layer. In addition, technologies also create financial problems in families because most of the technologies are expensive like computers. People that cannot afford to buy this kind of technology will live in a stressful life. On my views the important of technology in the travel and tourism industry is to get information through research, help to increase the organization revenue, to get information across to their customers and other related organizations, delivers great speed, reach audience that is physically separated from the sender and increase access ability and openness in an organization and bad part about technology is that it can create tension and conflict, easy to be over used, often lack privacy and can seriously drain employment productivity. But in my case without technology the industry could not keep up their infrastructure to keep attracting the visitor and keep the place in order. Community base tourism According to (oikos, 2009) Community based tourism is tourism in which local residents (often rural, poor and economically marginalized) invite tourists to visit their communities with the provision of overnight accommodation. Community based tourism enables tourists to discover local habitats and wildlife, and celebrates and Respects traditional cultures, rituals and wisdom. The community will be aware of the commercial and social value placed on their natural and cultural heritage through tourism, and this will foster community based conservation of these resources. Community-based tourism affords travelers with rare opportunities to experience local communities first hand. Its distinctive in that it provides an alternative to development thats not sustainable, giving rural and poor communities an additional source of income. In supporting community-based tourism, you can immerse yourself in the day-to-day lives of local and indigenous people while helping them to preserve their environment and cultural heritage. The residents earn income as land managers, entrepreneurs, service and produce providers, and employees. At least part of the tourist income is set aside for projects which provide benefits to the community as a whole. Tourists will spend time near areas that are rich in culture and biodiversity, and, at the same time, will get to know the locals at the grassroots level. Many successful experiences in development countries prove that tourism can become a leading sector for the people who conserve natural resources and live on it. Local people of these countries jointly cooperate in Community Based Tourism and this gives not only economic benefits for them but also becomes an example of community involved decision making. A community by definition implies individuals with some kind of collective responsibility, and the ability to make decisions by representative bodies. Localsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ participation, traditional culture, cross-cultural issues and raise of local income are basic principles of tourism and it is fundamental to get more in depth for development countries where tourism is dominantly operate by great foreign companies. Usually familiesà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ interviews make obvious that locals are interested to take part in tourism activities but they donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t know how. Often the creation of Community Based Tourism is the best solution for local people or at least a great help for them for example in these countries where the main income is from livestock and the desertification, the spread of unproductive land deprived of vegetation, is one of the main concerns. Community Based Tourism is the jointly planned and managed tourism activities of local group: this new business never can be the main or only income source of the communities and cooperatives but can be additional income possibility. Issues like generating additional incomes for locals and reducing impacts on environment are included in the government policy about tourism, but there has been little implementation and no integrated policy at the national level. The pros and cons of community base tourism Base on the information of (mozer, 1995-2012)Advantage -depending upon implementation some of these can turn into disadvantages. Employment- (1 emp/1000 tourist) labor intensive, few administrative positions, little upward mobility. Infrastructure development -roads, water, electricity, telecom and cybercom, but not necessarily local priorities. Cultural preservation- economic incentives to preserve food, fashion, festivals and physical history, but these tend to be superficial elements of a culture. Environmental protection- econ incentives to preserve nature, wildlife and urban cleanliness. Foreign exchange .generates resources to import food, pharmaceuticals, technology, consumer goods. Development of health care services -those these arent always available to local people. Disadvantages -depending upon implementation some of these can turn into advantages. Cultural destruction-(modernization world mono-culture), freezes culture as performers, loss: language, religion, rituals, material culture. primary products- sun, sand, surf, safari, suds, ski, sex (little value added, neo-colonialism) Environmental destruction -game drives, resorts: golf, ski, beach, desert, world as playground, SUV. Marginal employment -low skill, low wage, menial services, prostitution, drug trade, gambling, hustlers. Low benefits -no job security, no health care, no organizing, and no work safety rules or environ standards. Development of illegal and/or destructive economic activities- markets for drugs, endangered species, etc. Outside hiring- skilled middle and senior management recruited out of the area and transferred in. Concentration employment -walled resort enclaves. seasonal employment Outside decision making-decisions made outside of the area, corporate dollars corrupt government. Unrealistic expectations-divert young people from school and brighter futures. anti-democratic collusion- industry support of repressive governments Land controlled by the elite -people relocated, agriculture eliminated, prohibited from N.P. negative lifestyles (STDs- substance abuse, begging, hustling diverted and concentrated development -airport, roads, water, electricity to tourist destinations, development not accessible to locals little forex stays in country -airplanes, vehicles, booze, hot air balloons, generally have foreign owners package programs Cruises -eat and sleep on board so the economic benefit to the ports-of-call is very thin and limited. Unstable market -fickle, affected by local and world events, generally highly elastic. Health tourism -traveling to get medical procedure at lower cost has its own set of unique challenges, which include: Determining the credential, skills and quality of the facility and personnel. Language communication challenges on topics requiring a lot of details, sometimes even when both parties seemingly speak the same language. Different cultural issues and expectations around health care and the body. Post-treatment complications, after the tourist has left the facility.

Nurse Role, Management of Obesity

The role of nurses in the management of Obesity The case study provided regarding diet and weight management has led me to explore the role of a nurse specifically during the management of obesity. The investigation aims to determine how a nurse can intervene and control obesity. The research generally looks at the role of the nurse in managing a patient that is clinically classed as obese. Obesity is calculated using BMI measurements (appendix 1). Limitations to this investigation from a personal perspective are that I haven’t yet practised as a nurse so I can’t use reflection on my own practise as a learning tool.Taking this into consideration I have sourced my information with the use of secondary research methods, thus meaning the summary and synthesis of existing research already available to me via published articles, books and other relevant resources. As you will see as you read on the value of knowledge and evidence to professional practise is critical. The mai n reason why you need to base your professional practice on the best available evidence is explained by Aveyard and Sharp (2009, p6), â€Å"†¦Ã¢â‚¬ ¦ t enables us to deliver the best possible patient/client care rather than out of date practice’’. Aveyard and Sharp (2009, p7) goes on to say that â€Å"evidence based practice is practice that is supported by clear reasoning, taking into account the patient or clients preferences using your own judgement†. This description is backed up by Sackett et al (1996, p71-72) who described EBP as, â€Å"the conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patient/clients†.Gray (1997,p9) emphasized a focus on patient values describing EBP as , â€Å"an approach to decision making in which the clinician uses the best evidence available in consultation with the patient, to decide upon the option which suits the patient best. The NMC code of Condu ct (2008) foregrounds the importance of evidence based practice in professional development and requires that all nurses should be accomplished in practicing evidence based care.After reading various journal articles and books on EBP I have discovered that it is about integrating individual clinical expertise, for example your own proficiency and expertise, along with the best external evidence and also taking in mind the best interests for the patient. It is of high importance to use current best evidence, according to Greenhalgh and Donald (2000) without current best evidence, â€Å"practise risks becoming rapidly out of date, to the detriment of the patients†. Ultimately EBP is the formalization of the care process that the best clinicians have practiced for generations.The contribution of EBP to clinical practice is the delivery of high quality, cost effective and quality care (Aveyard and Sharp, 2009). Challenges surrounding EBP are a nurses experience, for example new n urses may be a little anxious of their new surroundings and unable to utilize all their newly learnt skills. According to Ferguson and Day (2007), â€Å"access to evidence in nursing practice is often challenging due to time constraints, difficulties in interpreting the disparate research reports on particular issues, or lack of up-to-date print-based resources or Internet connections on nursing units†.The main tool applied during my research process was Library Gateway which can be accessed via Shu space. Library Gateway enables you to access a large number of information resources and search tools. The main resource I used is Library Search, which can find results from books, full text journals and many other sources, and return them in one integrated list. The other Gateway tools include Subject Guides, help pages for referencing, the Video, Images and Audio guide and a list of subject databases.Textbooks provide good background information and offer an excellent starting point for more in-depth research, the information provided is not normally rapidly changing and it must be remembered that it may be out of date. Journal articles contain current information and research. They provide detailed reports of the methodology and results of laboratory research, case series reports, clinical trials, program evaluation, and other kinds of research studies. Journal articles focus on finding solutions to specific health care problems. The Internet is not always the best place to look for professional-level information.While it can be easily searched and you get a lot of what you find in full-text, the quality of the health care information found can be questionable. It is important to look at trusted authorities online, however the internet can be useful for looking into a patient’s perspective, for example a patient may explain their worries and experiences in an online chat forum which is always an interesting insight. The tables that follow details the databases used and the search criteria applied. Each database offers a different value of evidence. It is important to consider the following factors when looking t text documents regardless whether it a book, journal, article or online†¦.. Who wrote it, why it was written and when it was produced (SHU 2012). Once you have found a source that is deemed suitable it is then important to consider if the study was original, was the design of the study sensible, has systematic bias been avoided or minimised, was assessment ‘blind’, were preliminary statistical questions addressed (Greenhalgh, 2010). After summing up these points the methodological quality will have been accurately assessed and providing no flaws or faults are found it can be deemed accurate and reliable information.Table 1. Databases used; Database| Details| SHU Library Search| SHU Library Search searches for academic journal and newspaper articles, books,videos, maps and much more from a single sea rch bar. It searches the SHU library catalogue, full text journals and other linked databases. It is limited to content subscribed to by SHU. | Internurse| Internurse is the online archive of peer reviewed nursing articles published by MA healthcare Ltd. It draws together articles from 13 high quality journals. | Table 2. Search Strategy;Database| Keywords| Rationale| Criteria| No. of results| Search terms used in Library Search and Internurse| Nurs* AND manag* AND obes*| The word nurse/nurses/nursing and manage/managing/management and obese/obesity| 2008 to 2012English languageNo country specified. Type of publication: Peer reviewed journals and books | 32| You can search as far back as 2004 using Inter-nurse. For the chosen subject area I decided to concentrate my research more specifically on more recent research as I found I was bombarded with information when I looked as far back as 2004.This has allowed me to look at more recent publications which I feel is highly important in a profession where health care routines are often being changed and improved. Once I had narrowed down the search I was able to pick journals, articles and books which I felt where most appropriate by reading the abstract to get a more in depth overview of what would be best for my topic. Obesity can lead to the onset of several complications, which with the intervention of nurses could be prevented, these complications are highlighted in appendix 2.Maggi Banning (2005) states that there is an ever increasing need for the evolvement of a nursing role as an obesity nurse specialist. She claims the nursing profession needs to step up and prepare for obesity management. The National Obesity Forum provides an ‘Obesity Care Pathway Toolkit’. It strengthens the need for the use of EBP by claiming weight management should ‘†¦. be based on best evidence, where ever possible’. It also states the following, â€Å"It is essential that services be developed in c onsultation with the users and people who will be delivering them, working together as a multi-disciplinary group.Training on weight management control, healthy eating and increasing physical activity to health professionals is necessary to ensure consistent, accurate and up to date messages are given to patients at all times. Currently, very few NHS weight management services are monitored or audited, this will be a must in the future and needs to be built in at the planning stage. The feedback will result in improved services to patients. † Changes in eating habits and activity levels are thought to lie at the heart of obesity (Wadden et al, 2002).As a nurse will get to see their patients everyday it is the ideal opportunity for them to advise patients on healthy eating and provide encouragement for increased levels of activity. Drummond (2002) identified that communication between the nurse and patient is important as some patients may be self conscious or body-conscious. F or example certain terms should be avoided such as ‘sport’ or ‘exercise’ which may have negative associations for patients, a higher level of activity and ‘avoiding sedentary pursuits should be emphasised’.Body weight is considered a sensitive issue for most people so it is vital that healthcare professionals handle the subject of weight loss with sensitivity. Crogan (2006) emphasized that it is important that nurses establish an open approach to communication when addressing issues relating to obesity. I feel a multi-component intervention would be the best way for nurses to manage obesity. It should include behaviour change strategies to increase peoples physical activity levels or to decrease inactivity levels, improve eating behaviour and the quality of the persons diet and aim to reduce energy intake.According to (Sheehan and Yin, 2006) nurses constitute a political force in health policy, because they are situated in a wide range of setti ngs. This is backed up by Bennett 2007 who states, ‘Nurses in the primary care setting are uniquely placed to support patients to make the necessary changes’. Nurses need to have an understanding of the patients multiple needs and to collaborate with other members of the health team to discuss personalized holistic care issues.Chrystalleni and Christiana (2010) have recognised that â€Å"the aetiology of obesity is multi-factorial, and dietary factors that relate or are responsible for the development of obesity are complex and still not understood†. As they define development of obesity to not be understood I feel this is a large limitation and therefore requires constant comparison of current techniques used in managing obesity along with any current evidence that has arisen through trustworthy practice research. In conclusion, the role of a nurse in managing an obese patient should involve discussing the weight issues and the severity on the patient’s h ealth.As supported by Green et al (2000) this will enable the nurse to gain insight into the magnitude of the problem and to negotiate realistic goals in terms of weight loss and to support and provide dietary advice which is acceptable for the individual. Nurses should consider each patient holistically and use appropriate language in order to encourage and not offend. As encouraged by the national obesity forum patient selection should be active rather than passive, with opportunistic screening rather than reliance exclusively on self-referral.The nurse should discuss ways in which a negative energy balance is achievable. References AVEYARD, Helen and SHARP, Pam (2009). A beginners guide to evidence based practice in health and social care,. Open University Press, McGraw-Hill. BENNET D (2007). Nurses at the cutting edge of obesity. Practise Nursing. 18,9,454-458. CHRYSTALLENI, Lazarou, CHRISTIANA, Kouta (2010). The role of nurses in the prevention and management of obesity. [onlin e]. 19 (10) 641-647. Journal from British Journal of Nursing last accessed 12th November 2012 at http://www. internurse. om CROGAN E (2006). A bio-behavioural approach to obesity. Practise nursing. 17, 9, 439-442. DRUMMOND S (2002). The management of obesity. Nursing Standard. 16(48), 47-52. GRAY J. A. M (1977). Evidence-based Healthcare. Churchill Livingstone, Newyork, USA. GREENHALGH, T & DONALD,A (2000). Evidence based health care work book: Understanding research for individual and group learning. London, BMJ Books. Last accessed 16th November 2012. GREENHALGH, Trisha (2010). How to read a paper: the basics of evidence based medicine. [online]. London, BMJ Books.Book from Library Gateway last accessed 12thNovember 2012 at: http://library. shu. ac. uk FERGUSON, Linda & RENE, Day (2007)Challenges for new nurses in evidence-based practice. [online]. Journal of Nursing Management. 15(1), 107-113. Last accessed 15th November at: http://onlinelibrary. wiley. com. lcproxy. shu. ac. uk/ doi/10. 1111/j. 1365-2934. 2006. 00638. x/full JOLLEY, Jeremy (2010). Introduction to evidence based practice for nurses. Harlow. Pearson Education. MAGGI, Banning. The management of obesity: the role of the specialist nurse. online]. 14 [3]140. Journal from British Journal of Nursing last accessed 12th November 2012 at http://www. internurse. com Nursing & Midwifery Council (2008). The code: standards of conduct, performance and ethics for nurses and midwives. Nursing & Midwifery Council. London. SACKETT, D. L. , et al. (1996). Evidence based medicine: what it is and what it isn't. British Medical Journal, 312[7023],71-72. Sheffield Hallam University (2012). Evaluation: Why evaluate. [online] Last accessed November 2012 at http://infoskills. shu. ac. k/skills/evaluation. html SHEEHAN NC, YIN L (2006). Childhood obesity: nursing policy implications. J Pediatr Nurs 21(4): 308-10, Last accessed November 2012 at http://www. who. int World Health Organisation (2005). Obesity and Overwei ght: Factsheet. [online] Last accessed 12th November 2012 at http://www. who. int/en Appendix 1. (WHO 1995) BMI (kg/m2) Category of Obesity 18. 5–24. 9 Normal weight 25. 0–29. 9 Grade I obesity 30. 0–39. 9 Grade II obesity ;40. 0 Grade III obesity